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YOUTUBE WILL NOW LET CREATORS SELL ADS TO BRANDS

digitalinformationworld | March 02, 2020

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YouTube creator community is most concerned about ‘demonetization’ and now to make things feasible, YouTube is working on a new program that will allow creators to directly sell the ads to brands they work with. The program comes with limitations as it allows creators to work only with brands they have already established a relationship, as per Tom Leung, director of product management at YouTube. Leung acknowledged that many people will be interested in knowing more about it but the...

Read More

AD AGENCY BEHIND INTERNET'S EXTREMEST VIRAL VIDEO TO LIFT CRITICAL COVID-19 BUSINESS WITH FREE AD CAMPAIGN

Harmon Brothers | May 05, 2020

news image

Harmon Brothers, Creators of the wildly successful video ad campaigns for Poo-Pourri, Squatty Potty, Chatbooks, and Purple, Announces "100K Poop to Gold Giveaway." Harmon Brothers, the Provo-based social media ad agency behind "the greatest v...

Read More

Q1 STARTED WITH SIGNIFICANT GAINS YEAR-OVER-YEAR FOR AMAZON ADS

Amazon | May 07, 2020

news image

As advertising platforms continue to post initially healthy gains derailed by COVID-19 in Q1, many were interested to see where Amazon would net out during the pandemic. Unlike other platforms, Amazon acts as both advertising and fulfillment mechanism for m...

Read More

AD NETWORKS

MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean, Flashtalking | July 19, 2021

news image

Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

Read More

digitalinformationworld | March 02, 2020

news image

YOUTUBE WILL NOW LET CREATORS SELL ADS TO BRANDS

YouTube creator community is most concerned about ‘demonetization’ and now to make things feasible, YouTube is working on a new program that will allow creators to directly sell the ads to brands they work with. The program comes with limitations as it allows creators to work only with brands they have already established a relationship, as per Tom Leung, director of product management at YouTube. Leung acknowledged that many people will be interested in knowing more about it but the...

Read More

Harmon Brothers | May 05, 2020

news image

AD AGENCY BEHIND INTERNET'S EXTREMEST VIRAL VIDEO TO LIFT CRITICAL COVID-19 BUSINESS WITH FREE AD CAMPAIGN

Harmon Brothers, Creators of the wildly successful video ad campaigns for Poo-Pourri, Squatty Potty, Chatbooks, and Purple, Announces "100K Poop to Gold Giveaway." Harmon Brothers, the Provo-based social media ad agency behind "the greatest v...

Read More

Amazon | May 07, 2020

news image

Q1 STARTED WITH SIGNIFICANT GAINS YEAR-OVER-YEAR FOR AMAZON ADS

As advertising platforms continue to post initially healthy gains derailed by COVID-19 in Q1, many were interested to see where Amazon would net out during the pandemic. Unlike other platforms, Amazon acts as both advertising and fulfillment mechanism for m...

Read More

AD NETWORKS

Mediaocean, Flashtalking | July 19, 2021

news image

MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

Read More