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Pontiac Intelligence | November 08, 2022

Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at the inaugural Pontiac Summit. Pontiac unveiled the newest ad buying technology product that enables advertisers of all sizes and budgets to purchase OTT and CTV across the connected TV landscape via Pontiac’s direct pipes. Pontiac is empowering users to buy commercials on ad supported streaming services such as Discovery, Xumo, ...

Ad Networks

Integral Ad Science | October 19, 2021

Brand risk and ad fraud rates in India ranked below the global average Viewability on mobile environments increased in India MUMBAI, 19 October 2021: Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Read More

Ad Tech and Martech

Dealer Inspire | November 18, 2020

Dealer Inspire (DI), a Cars.com Inc. (NYSE: CARS) organization that gives problematic innovation and digital advertising solutions to the automotive industry, reported another OEM partnership agreement with FordDirect. The organization denotes DI's 30th ensured OEM program to date. DI has been chosen by FordDirect as a preferred digital advertising supplier for its US-based Ford businesses, who are presently qualified for DI's full set-up of associated digital showcasing a...

Brand Marketing

MiQ | May 19, 2022

MiQ, the leading global programmatic media partner, has launched its ground-breaking analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK. The innovative solution bridges the gap between the two channels. By connecting these often-disparate datasets, brands are empowered to reach nearly 100% of their target viewers on YouTube and measure reach deterministically across these channels – all in a cost-efficient and privacy compliant way. As ...