Carbon8 is an interactive advertising agency located in the Lower Highlands neighborhood of Denver, Colorado. Carbon8 was founded on the idea that in the digital era of marketing, great creative and strategy require great programming. We have a talented creative department backed by a large in-house programming department.

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ALM'S THINKADVISOR INTRODUCES NEW READER EXPERIENCE WITH DESIGN AND ADVERTISING INNOVATIONS

ALM | February 23, 2021

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ALM's ThinkAdvisor, the leading online media brand serving the financial advisory community, has introduced a new website design, an enhanced editorial strategy and advertising innovations that will improve reader experience and drive audience and partner engagement. ThinkAdvisor's (www.thinkadvisor.com) innovations include: • A fresh and clean design, new color palette and vibrant graphics that deliver maximum impact and viewability along with a new co...

Read More

NBCUNIVERSAL DETAILS NEW ‘ONE PLATFORM’ ADVERTISING AHEAD OF UPFRONT

deadline | February 25, 2020

news image

NBCUniversal Tuesday unveiled new details of its expanded suite of tools for advertisers ahead of the upfront that lets brands reach all kinds of audiences more easily across the company’s sweeping video assets on big and small screens. The platform, which executives said does not exist on this scale at any other company, is part of an ongoing trend by the media industry to harness the explosive surge in video viewing and advertiser demands for clear metrics and ease of use across platform...

Read More

VIZIO PURSUES A LATE-MOVER ADVANTAGE IN CTV AD SALES

Vizio | February 18, 2020

news image

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...

Read More

AD NETWORKS

ROKU’S CLEAN ROOM DEBUTS FOR ADVERTISERS AHEAD OF TV UPFRONTS

Roku, Inc. | April 23, 2022

news image

Roku, Inc. (Nasdaq: ROKU) today announced Roku’s clean room, a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data to make planning and measuring advertising campaigns with Roku easier, all without relying on cookies or consortiums. Roku’s clean room is purpose-built for TV streaming. The planning and measurement capabilities make it the only clean room to use audience data and linear TV data from di...

Read More
news image

AD NETWORKS

ALM'S THINKADVISOR INTRODUCES NEW READER EXPERIENCE WITH DESIGN AND ADVERTISING INNOVATIONS

ALM | February 23, 2021

ALM's ThinkAdvisor, the leading online media brand serving the financial advisory community, has introduced a new website design, an enhanced editorial strategy and advertising innovations that will improve reader experience and drive audience and partner engagement. ThinkAdvisor's (www.thinkadvisor.com) innovations include: • A fresh and clean design, new color palette and vibrant graphics that deliver maximum impact and viewability along with a new co...

Read More
news image

NBCUNIVERSAL DETAILS NEW ‘ONE PLATFORM’ ADVERTISING AHEAD OF UPFRONT

deadline | February 25, 2020

NBCUniversal Tuesday unveiled new details of its expanded suite of tools for advertisers ahead of the upfront that lets brands reach all kinds of audiences more easily across the company’s sweeping video assets on big and small screens. The platform, which executives said does not exist on this scale at any other company, is part of an ongoing trend by the media industry to harness the explosive surge in video viewing and advertiser demands for clear metrics and ease of use across platform...

Read More
news image

VIZIO PURSUES A LATE-MOVER ADVANTAGE IN CTV AD SALES

Vizio | February 18, 2020

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...

Read More
news image

AD NETWORKS

ROKU’S CLEAN ROOM DEBUTS FOR ADVERTISERS AHEAD OF TV UPFRONTS

Roku, Inc. | April 23, 2022

Roku, Inc. (Nasdaq: ROKU) today announced Roku’s clean room, a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data to make planning and measuring advertising campaigns with Roku easier, all without relying on cookies or consortiums. Roku’s clean room is purpose-built for TV streaming. The planning and measurement capabilities make it the only clean room to use audience data and linear TV data from di...

Read More