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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ADVERTISER CAMPAIGN MANAGEMENT
Alfa Romeo | October 25, 2021
Alfa Romeo presents the first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24
Campaign launches across Alfa Romeo social media channels on Friday, October 22
Alfa Romeo is introducing its first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24. "Near Life Experience"...
fashionunited | March 26, 2020
The past month has seen a drastic shift in consumers lifestyles, and naturally brands must consider how to adapt their strategies to respond to both this change and the aftermath. Using recent data provided which tracks global Luxury and Fashion consumer perceptions relating to the Covid-19 outbreak we here at Entsight have provided here some insightful recommendations for the steps Luxury and Fashion brands can take. The audience data here is based on three groups of global consumers, those who...
AD TECH AND MARTECH
MediaGo, Baidu Global, Xandr | March 11, 2022
On March 10, Baidu Global announced that its AI-integrated marketing platform MediaGo had entered a strategic collaboration with Xandr, a data-enabled technology ad platform. This collaboration will provide access to premium, brand-safe display and native ad inventory from Xandr’s marketplace with video formats on the roadmap. Initially, the offerings will be available via Xandr’s Monetize SSP publishers in the U.S. The relationship will grow and expand over the coming months and wil...
Fox | March 28, 2022
Fox is set to launch a platform called ‘Atlas’ to assist brands with their ad targeting in digital video. The announcement was made at Fox’s Content Drives Commerce Brand Partnership Summit on March 23. Marketers are looking for new ways to approach their customers amid third-party data crackdowns.
Atlas will initially roll out as two different products: Fox Navigator and Fox Shield. Fox Navigator will allow brands to contextually align their ads with their targe...
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