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nytimes | March 10, 2020
The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the grow...
techradar | April 09, 2020
At a Glance:
Google has rolled out new measures to crack down on misleading health claims about 5G and conspiracy theories.
UK government and the country's mobile industry joined together to plead f...
PR Newswire | January 12, 2024
Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop...
Google | June 05, 2020
Google Ads has announced a beta for Explanations to help speed up the process of diagnosing changes in impressions, clicks, cost and conversions.
Anyone who has run Google Ads for awhile has experienced logging in and noticing a decline in conversions, impr...
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