CDM New York

GroundTruth | May 20, 2020

GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. Read More

headtopics | February 11, 2020

In the fight for America’s attention, Netflix Inc’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube. That’s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the fourth quarter of 2019. That’s double the 10% level in early 2018. They spent 31% of those streaming hours on Netflix, 21% on YouTube, 12% on Hulu and 8% on Amazon, according to Nielsen. While Ne...

Ad Networks

Google | April 04, 2022

Google has announced the next stage of Privacy Sandbox testing for ad relevance and measurement purposes. Starting 31 March 2022, developers all over the globe can test Topics, FLEDGE and Attribution Reporting APIs in Chrome's Canary version. The Sandbox is a new ad targeting stack that Google has bought to replace cookies tracking-based targeted Chrome advertising. There had been concerns about the collection of user data despite Google's frequent additions of privacy-foc...

thedrum | February 04, 2020

Creative agency StrawberryFrog has teamed up with with Charlotte-based Truist Financial Corporation (TFC) to launch its new brand at this year's Super Bowl. Truist is a new company that has formed from the merger between BB&T and SunTrust. It launched in Greater Miami last December and is beginning its efforts to build brand recognition with new marketing initiatives. Sports fans and local residents will be some of the first to experience the new look of Truist look - enhanced by the ban...