Cherry Advertising

cherrythinking.com

Are you bored of the same old, same old? Does the unexpected give you a frisson of desire? It certainly does for us at Cherry. We believe that thinking different produces better work for our clients, and that's what we're all about. By different we don't mean gimmicks masquerading as innovation. We mean balancing the right strategy and big creative ideas to meet business needs. We're not about trendy buzzwords. We are about delivering on brand objectives.It's as simple as that.

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CLOUD MEDIA CENTER PUMPS UP ITS ADVERTISING INVENTORY PARTNERING WITH HOLLYWOOD-BASED CONTENT PRODUCER, TRIGGER PRODUCTIONS

CLOUD MEDIA CENTER | August 28, 2021

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Cloud Media Center a uniquely positioned startup in the video-distribution space — has dramatically broadened and diversified its content offering to advertisers and publishers through a freshly minted partnership with Hollywood-based content producer, Trigger Media Group. “We are thrilled to join forces with a talented, well-connected, multi-genre production house like Trigger,” said CMC Chairman Bob Portrie. “This dynamic new partnership takes us to the next leve...

Read More

Display Advertising

UK ADVERTISING REGULATOR ISSUES REBUKES TO CRYPTO INDUSTRY

UK advertising | December 15, 2021

news image

The UK advertising watchdog has taken the crypto industry to task for “widespread” problems with misleading and irresponsible ads, issuing rulings against several of the sector’s biggest firms, including Coinbase and eToro. The Advertising Standards Authority on Wednesday released formal rebukes to seven firms for breaching UK ads industry standards with a wide range of promotions, from online campaigns to endorsements by social media influencers. Papa John’s, the pizza c...

Read More

Ad Networks

SAM'S CLUB CELEBRATES BIG GAME AD DEBUT WITH YARD LINE MEMBERSHIP DEAL

Sams_Club | February 14, 2022

news image

Sam's Club, which made its ad debut in football's biggest game of the year, is capping off its game day VIP campaign with a $8 membership deal that's redeemable in club from Feb. 14, 2022, through Feb. 17, 2022. The offer is available for new members and is based on where the football was placed at the two-minute warning in the fourth quarter of the game, just before the warehouse retailer's ad aired. The limited-time offer gives potential new members a $37 savings...

Read More

Programmatic Advertising

APPLOVIN’S PERFORMANCE-BASED BUYING FOR CTV ADVERTISING DELIVERS NEW INCREMENTAL CHANNEL FOR SCALABLE APP GROWTH

Business Wire | May 04, 2023

news image

AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user acquisition platform, AppDiscovery. App marketers can now tap into massive CTV supply across hundreds of free ad-supported streaming TV (FAST) apps and 3,000+ channels from a single source of access and only pay for installs. CTV will be the fastest-growing medium this year, with ad spending surging ...

Read More
news image

Advertiser Platforms

CLOUD MEDIA CENTER PUMPS UP ITS ADVERTISING INVENTORY PARTNERING WITH HOLLYWOOD-BASED CONTENT PRODUCER, TRIGGER PRODUCTIONS

CLOUD MEDIA CENTER | August 28, 2021

Cloud Media Center a uniquely positioned startup in the video-distribution space — has dramatically broadened and diversified its content offering to advertisers and publishers through a freshly minted partnership with Hollywood-based content producer, Trigger Media Group. “We are thrilled to join forces with a talented, well-connected, multi-genre production house like Trigger,” said CMC Chairman Bob Portrie. “This dynamic new partnership takes us to the next leve...

Read More
news image

Display Advertising

UK ADVERTISING REGULATOR ISSUES REBUKES TO CRYPTO INDUSTRY

UK advertising | December 15, 2021

The UK advertising watchdog has taken the crypto industry to task for “widespread” problems with misleading and irresponsible ads, issuing rulings against several of the sector’s biggest firms, including Coinbase and eToro. The Advertising Standards Authority on Wednesday released formal rebukes to seven firms for breaching UK ads industry standards with a wide range of promotions, from online campaigns to endorsements by social media influencers. Papa John’s, the pizza c...

Read More
news image

Ad Networks

SAM'S CLUB CELEBRATES BIG GAME AD DEBUT WITH YARD LINE MEMBERSHIP DEAL

Sams_Club | February 14, 2022

Sam's Club, which made its ad debut in football's biggest game of the year, is capping off its game day VIP campaign with a $8 membership deal that's redeemable in club from Feb. 14, 2022, through Feb. 17, 2022. The offer is available for new members and is based on where the football was placed at the two-minute warning in the fourth quarter of the game, just before the warehouse retailer's ad aired. The limited-time offer gives potential new members a $37 savings...

Read More
news image

Programmatic Advertising

APPLOVIN’S PERFORMANCE-BASED BUYING FOR CTV ADVERTISING DELIVERS NEW INCREMENTAL CHANNEL FOR SCALABLE APP GROWTH

Business Wire | May 04, 2023

AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user acquisition platform, AppDiscovery. App marketers can now tap into massive CTV supply across hundreds of free ad-supported streaming TV (FAST) apps and 3,000+ channels from a single source of access and only pay for installs. CTV will be the fastest-growing medium this year, with ad spending surging ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us