Cherry Advertising

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Are you bored of the same old, same old? Does the unexpected give you a frisson of desire? It certainly does for us at Cherry. We believe that thinking different produces better work for our clients, and that's what we're all about. By different we don't mean gimmicks masquerading as innovation. We mean balancing the right strategy and big creative ideas to meet business needs. We're not about trendy buzzwords. We are about delivering on brand objectives.It's as simple as that.

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GOPUFF GOES OFF-SITE; BECOMES FIRST RETAIL MEDIA NETWORK TO TAP INTO THE FULL CAPABILITIES OF CITRUSAD, POWERED BY EPSILON

Gopuff, CitrusAd, Epsilon | August 24, 2022

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Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the expansion of its retail media network for full shopper journey campaigns. Gopuff Ads, the first instant ad platform, is the first retail media network to roll out the highly anticipated off-site capabilities of CitrusAd, powered by Epsilon. The unified approach builds on Gopuff Ads’ initial integration with CitrusAd, enabling brands to reach not only Gopuff site visitors, but also the ...

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MICROSOFT ADVERTISING TO ALSO SUNSET AVERAGE POSITION

seroundtable | January 16, 2020

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Microsoft announced it will be deprecating the average position metric from Microsoft Advertising reporting starting in April. Google did the same thing last year and now Microsoft is following suit. Microsoft wrote "Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and all...

Read More

Ad Networks

DOUBLEVERIFY DETECTS FIRST AD IMPRESSION FRAUD SCHEME IN AUDIO

DoubleVerify | February 07, 2023

news image

DoubleVerify (DV), one of the prominent software platforms for digital media solutions, has recently detected a large-scale ad impression fraud scheme targeted to audio traffic inventory called "BeatSting". After DV’s Fraud Lab recognized the fraud family in 2019, it has stolen about 20 million dollars from advertisers, and the BeatSting platform has about one million dollars per month share in it. BeatString has been a part of server-side ad insertion (SSAI) fra...

Read More

Advertiser Campaign Management

MARIN SOFTWARE ANNOUNCES AMAZON DSP INTEGRATION TO EXPAND AMAZON ADVERTISING SOLUTIONS

Marin Software | January 07, 2022

news image

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced an integration with Amazon Ads' demand-side platform (DSP). The integration will allow brands to easily manage, measure, and optimize their Amazon Advertising campaigns - from Sponsored Products, Sponsored Brands, and Sponsored Display to display, video, and audio ads - all within the MarinOne platform. Amazon DSP enables advertisers to programmatic...

Read More
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Display Advertising

GOPUFF GOES OFF-SITE; BECOMES FIRST RETAIL MEDIA NETWORK TO TAP INTO THE FULL CAPABILITIES OF CITRUSAD, POWERED BY EPSILON

Gopuff, CitrusAd, Epsilon | August 24, 2022

Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the expansion of its retail media network for full shopper journey campaigns. Gopuff Ads, the first instant ad platform, is the first retail media network to roll out the highly anticipated off-site capabilities of CitrusAd, powered by Epsilon. The unified approach builds on Gopuff Ads’ initial integration with CitrusAd, enabling brands to reach not only Gopuff site visitors, but also the ...

Read More
news image

MICROSOFT ADVERTISING TO ALSO SUNSET AVERAGE POSITION

seroundtable | January 16, 2020

Microsoft announced it will be deprecating the average position metric from Microsoft Advertising reporting starting in April. Google did the same thing last year and now Microsoft is following suit. Microsoft wrote "Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and all...

Read More
news image

Ad Networks

DOUBLEVERIFY DETECTS FIRST AD IMPRESSION FRAUD SCHEME IN AUDIO

DoubleVerify | February 07, 2023

DoubleVerify (DV), one of the prominent software platforms for digital media solutions, has recently detected a large-scale ad impression fraud scheme targeted to audio traffic inventory called "BeatSting". After DV’s Fraud Lab recognized the fraud family in 2019, it has stolen about 20 million dollars from advertisers, and the BeatSting platform has about one million dollars per month share in it. BeatString has been a part of server-side ad insertion (SSAI) fra...

Read More
news image

Advertiser Campaign Management

MARIN SOFTWARE ANNOUNCES AMAZON DSP INTEGRATION TO EXPAND AMAZON ADVERTISING SOLUTIONS

Marin Software | January 07, 2022

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced an integration with Amazon Ads' demand-side platform (DSP). The integration will allow brands to easily manage, measure, and optimize their Amazon Advertising campaigns - from Sponsored Products, Sponsored Brands, and Sponsored Display to display, video, and audio ads - all within the MarinOne platform. Amazon DSP enables advertisers to programmatic...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us