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Display Advertising

Kevel | November 10, 2022

Kevel Relay, the suite of programmatic APIs that allow publishers to unify, mediate, and control their auctions, is adding substantial SSP integrations in the DOOH space. DOOH is one of the fastest growing programmatic markets and is expected to reach USD$27bn (£23.5bn) by 2025. Today, (November 7th, 2022) Relay announces integrations with Magnite, Hivestack, and Place Exchange, and expects more integrations to come by the end of the year. With these integrations, Kevel Rela...

Ad Networks

Outbrain | September 06, 2021

New Delhi, September, 06 2021 -- Outbrain, a leading recommendation platform for the open web, has appointed Allen Sharma as Director Sales for India Region. Sharma will be responsible for growing the demand side business within the region as well as spearheading other sales initiatives across advertisers, brands and agency partners in India. Prior to joining Outbrain, Allen was the Head of Digital Sales at A...

Ad Tech and Martech

AiAdvertising | March 10, 2023

On March 9, 2023, AiAdvertising, Inc. announced that it has achieved Google Premier Partner status. The company specializes in AdTech and employs artificial intelligence (AI) and machine learning (ML) to meet the needs of today's marketing leaders. By partnering with Google, AiAdvertising affirms its commitment to combining the strengths of human marketers and machines to revolutionize traditional advertising. AiAdvertising has the advantage of being a Google Premier Partner...

Advertiser Campaign Management

TikTok | May 06, 2022

TikTok, a short video platform, introduces TikTok Pulse for advertisers, offering premium positioning to the brands in the 'For you' section. TikTok has been a real help for brands to participate in and capitalize on gen Z trends. Advertisers get the opportunity to be creative on the platform and engage with much diverse audience. TikTok has announced TikTok Pulse ahead of its 2022 IAB NewFronts presentation. A new contextual advertising solution assures bus...