Convert2Media

thedrum | January 29, 2020

As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...

Advertiser Campaign Management, Ad Tech and Martech

PR Newswire | July 05, 2023

InMarket, a leader in 360-degree marketing intelligence and real-time advertising, today released their new study, Getting Smart About Ad Waste, in collaboration with the CMO Council. The study revealed that brands using InMarket's advanced attribution technology, including real-time inflight optimization, can achieve up to an 11x reduction in media waste compared to brands that don't. The highest performers in the study drove positive incremental results for 94% of their media spe...

Social Media Advertising

ShopLiftr | July 12, 2022

High inflation and market instability have created severe problems for both marketers and consumers in the grocery industry. CPG marketers are struggling to reach their core consumer base effectively on compressed advertising budgets, and shoppers are increasingly forced to make economic decisions that impact which products they buy and how often. ShopLiftr enables brands to maximize marketing dollars by reaching shoppers in real-time to present critical savings at places they shop via innovativ...

Social Media Advertising

Amobee, ID5 | September 06, 2022

ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimised cross-screen performance, announce that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of 95% while reducing CPA by 23% for a recent direct-response, cross-device display campaign. Nearly 50% of UK traffic is currently unaddressable due to restrictions on third-party cookies in Safari, Firef...