Convuent

AD TECH AND MARTECH

Fox | March 28, 2022

Fox is set to launch a platform called ‘Atlas’ to assist brands with their ad targeting in digital video. The announcement was made at Fox’s Content Drives Commerce Brand Partnership Summit on March 23. Marketers are looking for new ways to approach their customers amid third-party data crackdowns. Atlas will initially roll out as two different products: Fox Navigator and Fox Shield. Fox Navigator will allow brands to contextually align their ads with their targe...

Vizio | February 18, 2020

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...

AD NETWORKS

YouTube | November 24, 2020

YouTube creators are fuming over a change to the site's terms of service stating ads will be shown on channels that haven’t opted into monetization It's not simply the advertising that isn't agreeing with makers, it's YouTube's decision not to pay non-monetized channels for serving ads. Customarily, creators would need to join the YouTube Partner Program to permit ads to be served on their channel. The principle advantage of ...

Adverty | August 26, 2020

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content crea...