DAYTA Marketing

Horizon Media, Nielsen | April 12, 2022

US based Horizon Media, in partnership with Nielsen, has announced eMbrace, a platform that helps marketers engage with multicultural audiences. Observing the current increasing diversity in US and peoples’ adherence to their own identity, race, culture and ethnicity, Horizon Media has discovered the brands’ need to connect with multicultural groups. eMbrace proposes to leverage a data-driven approach to align cultural imperatives with a brand’s marketing and bus...

Advertiser Platforms

Twitter | May 17, 2022

Elon Musk, the richest man in the world, has put a halt on his acquisition of Twitter due to recent announcements from the company about the prevalence of spam and bot accounts on the platform. Nearly two weeks ago, Twitter released a report which stated that fake accounts on the platform made up less than 5 percent of daily users. The information lacked rigidity to support the claims, and it seemed flexible in its assessment, which became a turn-off for Musk.On this premise, Musk tweeted,...

Advertiser Platforms

Business Wire | September 14, 2023

Wurl, the leader in data-driven solutions for CTV, today released How to Turn CTV into a Performance Marketing Channel for Growth, a new report developed in partnership with leading marketing platform AppLovin (NASDAQ: APP). With CTV ad spending projected to reach over $25 billion in 2023, and more and more viewers moving away from traditional cable, the report highlights the significant role CTV adver...

Advertiser Platforms

Simulmedia | June 23, 2022

Simulmedia, the leader in truly cross-channel TV advertising, today announced that Jon Steinlauf, Chief U.S. Advertising Sales Officer for Warner Bros. Discovery, has joined Simulmedia's Board of Directors. "We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” said Dave Morgan, Simulmedia CEO and founder. "We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” sa...