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Ad Tech and Martech
CMSWire | September 15, 2023
InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonization of the advertising industry. This collaboration underscores InMobi's resolute commitment to sustainability, aligning with Ad Net Zero's mission ...
variety | March 02, 2020
Facing heightened competition in ad-supported streaming video, ViacomCBS-owned Pluto TV has launched a new branding campaign its biggest to date with plans to spend $30 million on the effort in 2020. Pluto TV, a central plank in ViacomCBS’s overall streaming strategy, last year grew active monthly users 75% to 22.4 million in the U.S. The service provides over 250 live streaming channels, organized into a TV-like channel guide. Now the media conglomerate wants even more users to floc...
Ad Networks
Mediaocean, Flashtalking | July 19, 2021
Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...
Display Advertising
AppsFlyer | October 28, 2022
AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct response campaigns on CTV. Advertising on CTV also allows brands to expand reach, measure cross-platform, cross-devic...
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