DEKSIA is a branding agency that’s been serving small business to enterprise clients for over a decade. Based in Grand Rapids, MI, the team of 20+ employees offers branding, web design, and marketing strategy. For more than four years, DEKSIA partnered with a home restoration company to improve its brand image and create marketing materials such as business cards, a website, shirts/hats, and printouts. The home restoration company gets business through direct referrals, and DEKSIA geared its marketing materials to this approach.

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GOOGLE ADS NOW PREVENTS ADVERTISING FACE MASKS

seroundtable | March 11, 2020

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Google is now not allowing its advertisers to bid and place ads on face mask related keywords. Lane Rizzardini first notified me of this on Twitter by sharing a screen shot of Google Ads disallowing this in the advertising portal. If you try to search for these keywords, I personally do not see any Google Ads show up in Google search.Google sent Search Engine Land a statement that reads "We're committed to protecting users and surfacing helpful, authoritative information as the coronavi...

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Ad Networks

MARYLAND APPROVES THE FIRST STATE TAX ON DIGITAL ADS FROM FACEBOOK, GOOGLE

Facebook | February 16, 2021

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Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...

Read More

OUTDOOR AND VIDEO ADS ARE NOW INTEGRATED WITH ALL-SCREEN VIDEO SOLUTION

Clear Channel Outdoor | August 28, 2020

news image

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected TV (CTV). By integrating Tremor Video's capabilities with RADARConnect®, CCO now provides advertisers a coordinated OOH and all-screen video solution that seamlessly extends TV, di...

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GOOGLE ADS IMPROVES ASSET REPORTING FOR APP CAMPAIGNS WITH 4 NEW UPDATES

searchenginejournal | March 24, 2020

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Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights. Here are more details on each of the four new updates. Google Ads rates creative assets with “low”, “good”, and “best” asset ratings. Advertisers can better understand how Google defines these ratings with new tooltips. Tooltips are displayed when hovering over a performance rating, as shown below. A tooltip recommends an...

Read More
news image

GOOGLE ADS NOW PREVENTS ADVERTISING FACE MASKS

seroundtable | March 11, 2020

Google is now not allowing its advertisers to bid and place ads on face mask related keywords. Lane Rizzardini first notified me of this on Twitter by sharing a screen shot of Google Ads disallowing this in the advertising portal. If you try to search for these keywords, I personally do not see any Google Ads show up in Google search.Google sent Search Engine Land a statement that reads "We're committed to protecting users and surfacing helpful, authoritative information as the coronavi...

Read More
news image

Ad Networks

MARYLAND APPROVES THE FIRST STATE TAX ON DIGITAL ADS FROM FACEBOOK, GOOGLE

Facebook | February 16, 2021

Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...

Read More
news image

OUTDOOR AND VIDEO ADS ARE NOW INTEGRATED WITH ALL-SCREEN VIDEO SOLUTION

Clear Channel Outdoor | August 28, 2020

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected TV (CTV). By integrating Tremor Video's capabilities with RADARConnect®, CCO now provides advertisers a coordinated OOH and all-screen video solution that seamlessly extends TV, di...

Read More
news image

GOOGLE ADS IMPROVES ASSET REPORTING FOR APP CAMPAIGNS WITH 4 NEW UPDATES

searchenginejournal | March 24, 2020

Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights. Here are more details on each of the four new updates. Google Ads rates creative assets with “low”, “good”, and “best” asset ratings. Advertisers can better understand how Google defines these ratings with new tooltips. Tooltips are displayed when hovering over a performance rating, as shown below. A tooltip recommends an...

Read More

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us