DEKSIA is a branding agency that’s been serving small business to enterprise clients for over a decade. Based in Grand Rapids, MI, the team of 20+ employees offers branding, web design, and marketing strategy. For more than four years, DEKSIA partnered with a home restoration company to improve its brand image and create marketing materials such as business cards, a website, shirts/hats, and printouts. The home restoration company gets business through direct referrals, and DEKSIA geared its marketing materials to this approach.

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CLICKBOOTH.COM LLC ANNOUNCES REBRAND OF CLICKBOOTH, ADPERIO, AND IGNITE OPM INTO PERFORM[CB]

prnewswire | February 25, 2020

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Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates a...

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IAB Tech Lab | October 29, 2020

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nytimes | March 10, 2020

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The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the grow...

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Facebook | February 16, 2020

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Facebook boss Mark Zuckerberg has called for more regulation of harmful online content, saying it was not for companies like his to decide what counts as legitimate free speech. Citing China, Zuckerberg also warned excessive control risked stifling individual expression. He was speaking at the Munich Security Conference in Germany. Social media giants like Facebook are under increasing pressure to stop the spread of false information. Facebook in particular has been criticised for its pol...

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CLICKBOOTH.COM LLC ANNOUNCES REBRAND OF CLICKBOOTH, ADPERIO, AND IGNITE OPM INTO PERFORM[CB]

prnewswire | February 25, 2020

Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates a...

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news image

IAB TECH LAB RELEASES CONTENT TAXONOMY 2.2 TO IMPROVE BRAND SAFETY AND SUPPORT BRAND SUITABILITY

IAB Tech Lab | October 29, 2020

IAB Tech Lab today released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it's appropriate for their ads. Tech Lab worked closely with the Global Alliance for Responsible Media (GARM) to create the update, with the shared goal of creating a safer digital environment. The Content Taxonomy enables buyers to use a consistent, easy-to-understand language across the entire a...

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news image

CRUISE LINE ADS GET CAUGHT IN A CORONAVIRUS NEWS CYCLE

nytimes | March 10, 2020

The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the grow...

Read More
news image

MARK ZUCKERBERG: FACEBOOK WANTS TIGHTER REGULATION

Facebook | February 16, 2020

Facebook boss Mark Zuckerberg has called for more regulation of harmful online content, saying it was not for companies like his to decide what counts as legitimate free speech. Citing China, Zuckerberg also warned excessive control risked stifling individual expression. He was speaking at the Munich Security Conference in Germany. Social media giants like Facebook are under increasing pressure to stop the spread of false information. Facebook in particular has been criticised for its pol...

Read More

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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