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Twitter | April 01, 2022
Twitter has kicked off pilot testing of three new ad formats earlier this week. These formats include interactive text ads, product explorer ads, and collection ads.
“As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn and iterate based on performance and customer feedback,” said Group Product Manager Madeline Bayer and Product Manager Lauren Nagra.
AutoNation | May 30, 2022
AutoNation’s advertising campaign “Go Be Great” is a multi-million dollar campaign that supports the auto retail giant’s employee retention and recruitment effort. It features AutoNation employees and will air on television stations such as ESPN, CNBC, and NBC. It was launched ahead of the Indianapolis 500 race which aired on Sunday on NBC. In addition, AutoNation sponsored Indy 500 driver Helio Castroneves who was looking for a record fifth Indy 500 win.
cnbc | April 16, 2020
At a Glance:
As the impact of the coronavirus pandemic hits businesses and their ad spends, advertising holding companies are preparing for a drop in demand and some are telling their employees to expect staff cuts and furloughs.
Best Buy | January 04, 2022
For decades, Best Buy has been helping customers discover, try, and buy some of the most innovative products out there. No one knows consumer technology — and has the deep relationships with the people who buy it — like we do.
That’s why we’re excited to announce Best Buy Ads, our new in-house media company that will help shoppers discover products, services, and offers. With our deep customer insights, we will partner with relevant brands in a variety of n...
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