DGWB

Fiksu | July 07, 2020

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment.BidMind ...

Ad Tech and Martech

Waymark | August 12, 2022

Waymark, a pioneer in using artificial intelligence to scale up video production, has launched a revolutionary AI-powered tool that allows users to create ads in minutes with no creative expertise required. Waymark AI Video Creator empowers local media companies to instantly create high-quality ads and get them to air quickly, shortening sales cycles and creating new opportunities for growth with local businesses. Users input a few keywords into a web-based interface, and Waymark ...

albawaba | March 01, 2020

According to Tubefilter, which originally discovered the test, its program is very limited right now and would only allow creators to sell the ads to brands that they have prior relationships with. While in its nascence, the concept of letting creators have a more pointed say in when and to whom they sell ads marks a formative shift in how the platform has traditionally operated. For one, it would allow creators to formulate their own ad strategy for their channels by curating their own partners...

Advertiser Campaign Management, Brand Marketing

Amazon | June 30, 2022

Amazon.com Inc. developed cashierless technology to expedite trips to the grocery store or convenience store. It now wants to use the tracking system to assist brands and advertisers in determining how to sell more products. The company announced plans to share data from its shopper-tracking cameras and sensors in a blog post on Wednesday. Among other things, Amazon would tell brands how many people bought an item pulled from a shelf, how many returned it, and how many bought it l...