DMA UK

searchenginejournal | April 10, 2020

At a Glance: Microsoft Ads Expands Conversion Inclusion Options for Advertisers. Read More

scmp | January 27, 2020

US state attorneys general will meet Justice Department lawyers next week to share information on their investigations into Alphabet Inc’s Google, two sources familiar with the matter told Reuters on Sunday. The probes revolve around monopolistic behaviour that may harm consumers through Google’s control of online advertising markets and search traffic. The Wall Street Journal had first reported about the meeting and said it could eventually lead the Justice Department and Google to ...

Advertiser Platforms

ADEX | November 29, 2021

ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising...

Brand Marketing

Criteo | November 19, 2020

Criteo S.A., the worldwide innovation organization controlling the world's advertisers with trusted and effective promoting, today declared a combination with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a prescient offering instrument, is currently coordinated with Oracle Contextual Intelligence, an answer giving ongoing substance survey and characterization pre-offered to customers across brand-appropriate classifications. Brand...