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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
The Financial Express | November 30, 2018
Remember when watching TV meant that half your viewing time was taken up by advertisements? That may well be changing. Today, in the age of Netflix, it is the consumer who is reinventing TV advertising. Armed with choice, viewers can skip commercials that don’t hold their interest. However, this doesn’t spell doom for advertisers. By leveraging digital technology to target individuals who are more inclined to buy their products, marketers are creating a win-win situation. While compa...
The Drum | March 26, 2017
As spectators walked by to see Wall Street’s infamous bull, the “Fearless Girl,” a statue created by McCann New York and its client, State Street Global Advisors, stared at them. That little girl, a symbol of female power and the call for women in leadership, made a statement.Simply put, in 2017, consumers, and the brands that are looking to reach these consumers, have been paying more attention to women and advocating for women’s rights....
Simulmedia | June 21, 2019
While online advertising has captured the attention of brand marketers, television is still one of the most effective and encompassing forms of advertising. But for far too long, television has been siloed and technology has not been harnessed to optimize advertising spend. Enter Simulmedia, the data-driven, television advertising management platform that is able to introduce digital-like targeting capabilities to television campaigns. Advertisers can target granularly to...
ksby | January 14, 2020
The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...
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