Entercom

searchenginejournal | April 08, 2020

Despite short-term uncertainty in early trends of reduced audio consumption during COVID-19, Spotify has remained a winner the past few years in the audio streaming space. They are continuing to move forward with their ad model growth, particularly for brands that may not have the in-house capabilities of bigger name players who routinely crank out radio ads. On the heels of a 68% increase of active advertisers over the past year, their Ads Studio product is now expanding its geotargeting to ove...

Display Advertising

LG Ads | October 12, 2022

Today (October 11th, 2022), LG Ads Solutions announced the official opening of the London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the region, enabling superior targeting and addressability for connected television (CTV) advertisers. “We believe the time to make a big investment in ad-supported CTV technology for Europe is now. CTV advertising is continui...

Programmatic Advertising

Adsquare | September 20, 2021

Adsquare, the global audience and location intelligence company, will collaborate with Unified ID 2.0 to offer precision and measurement solutions for programmatic media buyers and publishers. Unified ID 2.0 is a new common currency and connective tissue across digital media for the open internet. The ID represents an upgrade to legacy identity solutions. Initially developed by The Trade Desk, Unified ID 2.0 is a soon-to-be open source, industry-wide initiative spanning hundreds o...

Ad Networks, Advertiser Campaign Management, Programmatic Advertising

Quotient | December 21, 2022

Quotient, a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute and measure off-site campaigns across multiple retailers through one central, transparent platform. For brands, Quotient’s Retail Ad Network creates an “easy button” for planning and executing scaled yet targeted off-site media to drive omnichannel...