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Amobee | October 21, 2021

Amobee, a wholly owned subsidiary of Singtel and global leader in advertising technology, and smartclip, RTL Group’s leading European provider for ad-tech solutions, together announced their agreement to form TechAlliance, the European industry’s first end-to-end, broadcaster-centric, cross-screen advertising platform. This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Da...

searchenginejournal | March 04, 2020

Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. Here’s an overview of all the updates rolling out today. The account overview screen will now display account and campaign-level optimization scores as well as their corresponding performance improvement recommendations. Google notes campaigns that have recommendations with the highest potential impact are listed first. This makes it easier for users to prioritize the most critical...

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Best Buy | January 04, 2022

For decades, Best Buy has been helping customers discover, try, and buy some of the most innovative products out there. No one knows consumer technology — and has the deep relationships with the people who buy it — like we do. That’s why we’re excited to announce Best Buy Ads, our new in-house media company that will help shoppers discover products, services, and offers. With our deep customer insights, we will partner with relevant brands in a variety of n...

thedrum | January 29, 2020

As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...