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Lay's, Anzu, Eskimi | November 01, 2022
One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips among the mobile gaming audience in Latvia.
Lay’s wanted to leverage gaming to help it reach its target audience of 18-34s and worked with Anzu and Eskimi to get in front of Latvian game...
fool | January 28, 2020
By the looks of Netflix stock's (NASDAQ:NFLX) paltry 1% gain over the past 12 months, some investors might mistakenly conclude that intensifying competition has stunted the underlying company's growth. But this is far from reality. 2019 was a record year for Netflix, featuring a 20% year-over-year increase in subscribers. This subscriber growth, combined with price increases, helped total revenue rise 28% year over year. Operating income for the year jumped even faster, climbing 62% year...
Teads, IMPACT+ | October 20, 2022
IMPACT+, the solution to reduce the greenhouse gas emissions of digital advertising, and Teads, the global media platform, announce a global partnership with the goal of measuring and reducing the carbon footprint of every online advertising campaign running through the Teads platform.
IMPACT+, the leading third-party carbon footprint measurement provider, can bring concrete recommendations to advertisers globally. Its core objective is to allow digital advertising industry player...
Facebook | July 24, 2020
Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap. All eyes are also on Facebook for their Q3 report.Snap had a nice 17% revenue bump in Q2, fueled by the stay-at-home orders during the Covid-19 outbreak.Despite this, they are tempering expectations for continued growth in Q3. Their caution is something that is likely to be reflected across all platforms as the Coronavirus drags on.Q3 also had a very bullish start in daily active user...
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