Eric Mower + Associates

Ad Networks

Entravision | February 16, 2022

Entravision (NYSE: EVC), a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers, announced today that the Company has partnered with Roku, the #1 TV streaming platform in the U.S., Mexico and Canada*, to serve as Roku’s media advertising partner in Mexico. Entravision will help brands effectively reach consumers by advertising on the Roku streaming platform. As more consumers are moving to...

Advertiser Platforms

DoubleVerify | January 03, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality and campaign effectiveness. DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads. ...

Mobile Advertising

Anzu | February 24, 2021

In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action. "We are living in a mobile-first world, and media...

MediaVillage | March 30, 2020

When you live in an era of exponential change and work in an industry that continues to struggle with adapting to that pace of change, you consistently feel behind, perhaps lost, and even some FOMO. One day, you think you understand all the industry acronyms (DSP, SSP, DMP, etc.), then a new one pops up. You think you finally have the differences between first-, second-, and third-party data when along comes privacy rules that upend the game....