ESM Digital

ESM Digital is a tight-knit team of #HigherEdGeeks who combine science and creativity to provide you with the high-quality inquiries that are most likely to convert into students who start and stay in your programs. At ESM Digital, we use science to find solutions that satisfy your unique goals and objectives, including you every step of the way. Instead of hiding behind a mountain of mystery analytics, we work hard to help you understand exactly what we’re doing and the results we are seeing. We like to consider our team an extension of yours and know that we’re successful when you are. We are a team of creative data geeks who are as passionate about education as we are about digital marketing. We care about your mission and your numbers as much as you do and we want to forge a real partnership where your success is our success

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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GOOGLE AVAILS PRIVACY SANDBOX AD TARGETING FOR GLOBAL TRIALS

Google | April 04, 2022

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Google has announced the next stage of Privacy Sandbox testing for ad relevance and measurement purposes. Starting 31 March 2022, developers all over the globe can test Topics, FLEDGE and Attribution Reporting APIs in Chrome's Canary version. The Sandbox is a new ad targeting stack that Google has bought to replace cookies tracking-based targeted Chrome advertising. There had been concerns about the collection of user data despite Google's frequent additions of privacy-foc...

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INTEGRAL AD SCIENCE ANNOUNCES CANADA'S GLOBE AND MAIL, OFFERING CUSTOM BRAND SUITABILITY FOR ADVERTISERS WITH IAS CONTEXT CONTROL

Integral Ad Science | September 15, 2020

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Integral Ad Science (IAS), the global leader in digital ad verification, today announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, includin...

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ADVERTISING ASSOCIATION PUTS SPOTLIGHT ON RESPONSIBILITY AND TRUST

warc | January 31, 2020

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Brands, media owners and politicians have backed moves to put responsibility at the heart of the UK advertising industry, as the Advertising Association announced a new focus at its annual LEAD summit. In its mission statement, the Advertising Association now pledges “to promote the role and rights of responsible advertising and its value to people, society, businesses and the economy”. providing leadership and guidance on the standards expected of UK advertising, including the devel...

Read More

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ENTRAVISION PARTNERS WITH ROKU TO SERVE AS MEDIA ADVERTISING PARTNER IN MEXICO

Entravision | February 16, 2022

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Entravision (NYSE: EVC), a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers, announced today that the Company has partnered with Roku, the #1 TV streaming platform in the U.S., Mexico and Canada*, to serve as Roku’s media advertising partner in Mexico. Entravision will help brands effectively reach consumers by advertising on the Roku streaming platform. As more consumers are moving to...

Read More
news image

AD NETWORKS

GOOGLE AVAILS PRIVACY SANDBOX AD TARGETING FOR GLOBAL TRIALS

Google | April 04, 2022

Google has announced the next stage of Privacy Sandbox testing for ad relevance and measurement purposes. Starting 31 March 2022, developers all over the globe can test Topics, FLEDGE and Attribution Reporting APIs in Chrome's Canary version. The Sandbox is a new ad targeting stack that Google has bought to replace cookies tracking-based targeted Chrome advertising. There had been concerns about the collection of user data despite Google's frequent additions of privacy-foc...

Read More
news image

INTEGRAL AD SCIENCE ANNOUNCES CANADA'S GLOBE AND MAIL, OFFERING CUSTOM BRAND SUITABILITY FOR ADVERTISERS WITH IAS CONTEXT CONTROL

Integral Ad Science | September 15, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, includin...

Read More
news image

ADVERTISING ASSOCIATION PUTS SPOTLIGHT ON RESPONSIBILITY AND TRUST

warc | January 31, 2020

Brands, media owners and politicians have backed moves to put responsibility at the heart of the UK advertising industry, as the Advertising Association announced a new focus at its annual LEAD summit. In its mission statement, the Advertising Association now pledges “to promote the role and rights of responsible advertising and its value to people, society, businesses and the economy”. providing leadership and guidance on the standards expected of UK advertising, including the devel...

Read More
news image

AD NETWORKS

ENTRAVISION PARTNERS WITH ROKU TO SERVE AS MEDIA ADVERTISING PARTNER IN MEXICO

Entravision | February 16, 2022

Entravision (NYSE: EVC), a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers, announced today that the Company has partnered with Roku, the #1 TV streaming platform in the U.S., Mexico and Canada*, to serve as Roku’s media advertising partner in Mexico. Entravision will help brands effectively reach consumers by advertising on the Roku streaming platform. As more consumers are moving to...

Read More