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NCM, iSpot.tv | August 26, 2022

National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
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Appsumer | September 07, 2022

Appsumer, a leading performance insights platform for mobile app advertisers by InMobi, unveiled its benchmark report on how major advertisers are leveraging the top sources for app downloads, analyzed through advertiser channel adoption and share-of-wallet. The report provides a snapshot of advertiser behavior from second quarter 2021 to the second quarter 2022 and reveals that Apple has gotten a significant boost to Apple Search Ads (ASA) as a result of their AppTrackingTransparency (ATT) init...

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T-Systems International | April 20, 2021

Concerns around online activities, such as cybersecurity, data privacy, and transparency, are affecting digital marketing. Blockchain technology will help in the stabilization of customer trust in the digital world. It will increase the credibility of online ads, brand honesty, cross-promotion with influencers, and reward customers for data sharing. Due to the monopoly or duopoly, platform companies such as Facebook pose threats to multiple industry leaders in digital marketing. F...

RETARGETING

Xandr, GumGum | May 05, 2022

Xandr has recently announced that it will avail GumGum's Verity contextual and model security know-how accessible to its shoppers. GumGum and Xandr had collaborated since 2012 when GumGum's supply-side platform was connected to Xandr's "Make investments" DSP. Xandr is a part of AT&T that provides a global marketplace for premium advertising. Whereas GumGum is a contextual-first global digital advertising platform that captures people's attention witho...