ESM Digital

esmdigital.com

ESM Digital is a tight-knit team of #HigherEdGeeks who combine science and creativity to provide you with the high-quality inquiries that are most likely to convert into students who start and stay in your programs. At ESM Digital, we use science to find solutions that satisfy your unique goals and objectives, including you every step of the way. Instead of hiding behind a mountain of mystery analytics, we work hard to help you understand exactly what we’re doing and the results we are seeing. We like to consider our team an extension of yours and know that we’re successful when you are. We are a team of creative data geeks who are as passionate about education as we are about digital marketing. We care about your mission and your numbers as much as you do and we want to forge a real partnership where your success is our success

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
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DISPLAY ADVERTISING

NATIONAL CINEMEDIA INTEGRATES ISPOT TO MEASURE CINEMA ADVERTISING ALONGSIDE TV

NCM, iSpot.tv | August 26, 2022

National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
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AD NETWORKS

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Appsumer | September 07, 2022

Appsumer, a leading performance insights platform for mobile app advertisers by InMobi, unveiled its benchmark report on how major advertisers are leveraging the top sources for app downloads, analyzed through advertiser channel adoption and share-of-wallet. The report provides a snapshot of advertiser behavior from second quarter 2021 to the second quarter 2022 and reveals that Apple has gotten a significant boost to Apple Search Ads (ASA) as a result of their AppTrackingTransparency (ATT) init...

Read More
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DISPLAY ADVERTISING

BLOCKCHAIN IN DIGITAL MARKETING: MORE CUSTOMER CONFIDENCE – AND INNOVATIVE ADVERTISING METHODS

T-Systems International | April 20, 2021

Concerns around online activities, such as cybersecurity, data privacy, and transparency, are affecting digital marketing. Blockchain technology will help in the stabilization of customer trust in the digital world. It will increase the credibility of online ads, brand honesty, cross-promotion with influencers, and reward customers for data sharing. Due to the monopoly or duopoly, platform companies such as Facebook pose threats to multiple industry leaders in digital marketing. F...

Read More
news image

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Xandr, GumGum | May 05, 2022

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Read More