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PubMatic | November 24, 2021

PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...

Buzztime | September 19, 2020

NTN Buzztime, Inc. (NYSE American: NTN) signed a definitive asset purchase agreement to sell its social entertainment, customer engagement, and advertising technology assets to eGames.com Holdings LLC (eGames.com) for $2.0 million in cash. The proposed transaction is expected to close in the fourth quarter of 2020 subject to the satisfaction or waiver of closing conditions in the purchase agreement. eGames.com is a game publishing business. Founder Aram Fuchs said, "Close to 30 years ago, I...

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GroundTruth | November 20, 2021

GroundTruth, the leading location-based marketing and advertising technology company, announced today that it is expanding product-related advertising capabilities with the launch of In-Stock Local Ads. By increasing its ability to ingest and analyze massive levels of product supply data, GroundTruth's next generation of in-stock marketing technology allows national and local retailers and CPG brands to manage inventory shortages at scale. In-Stock Local Ads works by serving shoppers similar...

Ad Networks

System1 | February 11, 2022

System1, Inc., an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2021 Supply Partner of the Year Americas. The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board. System1 has a longstanding relationship with Microsoft Bing spanning over 7 years, and continuously works with Bing to test and implement new products and feature...