FierceMarkets

Ad Networks

Zeta | December 06, 2022

Zeta Global (NYSE:ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of marketers, advertising agencies, publisher...

Mobile Advertising, Advertiser Platforms

Businesswire | April 11, 2023

Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, has secured a further £2 million investment from Mercia, following an initial investment of £4 million in 2021. This new funding round will enable Adludio to capitalize on its rapid growth in the US and launch a new fully-automated version of its platform. Powered by AI and data science, this will offer marketers a one-stop-shop for the automated design and delivery o...

torontosun | January 14, 2020

Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock’s Reporter. Citing the broadcaster’s annual report, ad dollars fell 37%, from $178 million to $112.5 million. For the French service, ad revenues declined 3%, from $140 million to $136 million. “There is continued risk that our organization will not remain sustainable as we anticipate...

Advertiser Platforms

GlobeNewswire | May 12, 2023

Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today new data showing billboard advertising delivered full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine the venue type’s effectiveness in delivering positive contributions toward awareness, consideration, intent and foot traffic, with the results demonstrating why billb...