Fitzgerald & Co

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Everyone at Fitzgerald & CO is bound by an unwavering belief that our clients’ success, and ours, requires intelligent thinking and unexpected thinking. Not one or the other, but both – no matter the product or service, no matter the target audience or medium. So we’ve surrounded ourselves with thoughtfully bold people and filled our roster with like-minded clients, all connected by smart, brave thinking and a desire to have fun in their work, in our partnerships and with each other.

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TRUMP CAMPAIGN BUYS TOP ADVERTISING SPOT ON YOUTUBE FOR ELECTION DAY

YouTube | February 21, 2020

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President Trump’s reelection campaign has purchased the advertising space on YouTube’s homepage for Election Day. The campaign purchased the website’s masthead on Nov. 3 nationwide, a person familiar with the deal told Bloomberg. While the specifics of the ad buy were not disclosed, the cost of such advertising is estimated from hundreds of thousands of dollars to more than $1 million a day. “In the past, campaigns, PACS and political groups have run various types ...

Read More

SOCIAL MEDIA ADVERTISING

BILLY GENE IS MARKETING HAS LAUNCHED A 4-MONTH ADVERTISING CERTIFICATION PROGRAM

Billy Gene Is Marketing | April 30, 2021

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Billy Gene, CEO of Billy Gene Is Marketing, has introduced a new advertising certification program. The four-month intensive program is designed for candidates who want to launch a career in ads, as well as marketing departments who want to advertise their own business in-house. The class will be held from May 4 to August 4, 2021. The Certified Advertising Genius Program will be taught in weekly classes, but this is not your typical classroom environment. This is a "million-d...

Read More

INTEGRAL AD SCIENCE AND CHANNEL FACTORY ANNOUNCE YOUTUBE PRODUCT FOR BRAND SAFETY AND CAMPAIGN OPTIMISATION

Channel Factory | August 12, 2020

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Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized.More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS's channel and vide...

Read More

BBVA USA LAUNCHES A NEW AD CAMPAIGN DESIGNED TO HIGHLIGHT THE BANK'S EFFORTS IN HELPING PEOPLE AND BUSINESSES IN PANDEMIC RECOVERY

BBVA | August 19, 2020

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BBVA USA has launched a new ad campaign designed to highlight the bank's efforts in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future. The campaign, entitled "Your Bank for…," is centered around a message of resilience during a time of financial uncertainty, highlighting the bank as a responsive partner and valuable resource. Advertisements launched on TV, radio, digital and social media platfo...

Read More

YouTube | February 21, 2020

news image

TRUMP CAMPAIGN BUYS TOP ADVERTISING SPOT ON YOUTUBE FOR ELECTION DAY

President Trump’s reelection campaign has purchased the advertising space on YouTube’s homepage for Election Day. The campaign purchased the website’s masthead on Nov. 3 nationwide, a person familiar with the deal told Bloomberg. While the specifics of the ad buy were not disclosed, the cost of such advertising is estimated from hundreds of thousands of dollars to more than $1 million a day. “In the past, campaigns, PACS and political groups have run various types ...

Read More

SOCIAL MEDIA ADVERTISING

Billy Gene Is Marketing | April 30, 2021

news image

BILLY GENE IS MARKETING HAS LAUNCHED A 4-MONTH ADVERTISING CERTIFICATION PROGRAM

Billy Gene, CEO of Billy Gene Is Marketing, has introduced a new advertising certification program. The four-month intensive program is designed for candidates who want to launch a career in ads, as well as marketing departments who want to advertise their own business in-house. The class will be held from May 4 to August 4, 2021. The Certified Advertising Genius Program will be taught in weekly classes, but this is not your typical classroom environment. This is a "million-d...

Read More

Channel Factory | August 12, 2020

news image

INTEGRAL AD SCIENCE AND CHANNEL FACTORY ANNOUNCE YOUTUBE PRODUCT FOR BRAND SAFETY AND CAMPAIGN OPTIMISATION

Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized.More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS's channel and vide...

Read More

BBVA | August 19, 2020

news image

BBVA USA LAUNCHES A NEW AD CAMPAIGN DESIGNED TO HIGHLIGHT THE BANK'S EFFORTS IN HELPING PEOPLE AND BUSINESSES IN PANDEMIC RECOVERY

BBVA USA has launched a new ad campaign designed to highlight the bank's efforts in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future. The campaign, entitled "Your Bank for…," is centered around a message of resilience during a time of financial uncertainty, highlighting the bank as a responsive partner and valuable resource. Advertisements launched on TV, radio, digital and social media platfo...

Read More