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VAB'S NEW REPORT TIPS MARKETERS ON ADVERTISING DURING THE CORONA CRISIS

broadcastingcable | April 07, 2020

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At a Glance: Video Advertising Bureau has released a new report telling marketers on Advertising during Crisis. The report notes that time spent watching television is up 17% for all pe...

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BLOOMBERG TOPS HALF A BILLION DOLLARS IN CAMPAIGN ADVERTISING

bloomberg | February 24, 2020

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Michael Bloomberg has broken the $500 million mark in ad spending more than a week before he appears on a primary ballot for the first time. Through Friday, he’s spent $505.8 million on broadcast, cable, radio and digital ads, according to Advertising Analytics. That’s an average of $5.5 million a day since he officially became a candidate. It’s also $190 million more than all of his active Democratic rivals combined, including billionaire hedge-fund founder Tom Steyer, have sp...

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GOOGLE ADDS TWO DYNAMIC FEATURES TO RESPONSIVE SEARCH ADS

Google | July 16, 2020

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Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.Google has announced it’s increasing the features of their responsive ads today by adding two features: location insertion and countdown customizers.There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.What are Responsive Search Ads?Commonly called &l...

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AD NETWORKS

LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE ANNOUNCE PUBLICATION OF DIGITAL ADVERTISING REVENUE PLAYBOOK FOR SMALL AND MIDSIZE PUBLISHERS

Google News Initiative, Local Media Consortium | June 01, 2021

news image

The Google News Initiative (GNI), in collaboration with the Local Media Consortium (LMC), has released the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to monetize web content and grow digital advertising revenue successfully. This is one of GNI's Digital Growth Program pillars, along with audience development, reader revenue, data, and product. The playbook is intended to educate both publishers who do not yet have a ...

Read More

broadcastingcable | April 07, 2020

news image

VAB'S NEW REPORT TIPS MARKETERS ON ADVERTISING DURING THE CORONA CRISIS

At a Glance: Video Advertising Bureau has released a new report telling marketers on Advertising during Crisis. The report notes that time spent watching television is up 17% for all pe...

Read More

bloomberg | February 24, 2020

news image

BLOOMBERG TOPS HALF A BILLION DOLLARS IN CAMPAIGN ADVERTISING

Michael Bloomberg has broken the $500 million mark in ad spending more than a week before he appears on a primary ballot for the first time. Through Friday, he’s spent $505.8 million on broadcast, cable, radio and digital ads, according to Advertising Analytics. That’s an average of $5.5 million a day since he officially became a candidate. It’s also $190 million more than all of his active Democratic rivals combined, including billionaire hedge-fund founder Tom Steyer, have sp...

Read More

Google | July 16, 2020

news image

GOOGLE ADDS TWO DYNAMIC FEATURES TO RESPONSIVE SEARCH ADS

Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.Google has announced it’s increasing the features of their responsive ads today by adding two features: location insertion and countdown customizers.There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.What are Responsive Search Ads?Commonly called &l...

Read More

AD NETWORKS

Google News Initiative, Local Media Consortium | June 01, 2021

news image

LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE ANNOUNCE PUBLICATION OF DIGITAL ADVERTISING REVENUE PLAYBOOK FOR SMALL AND MIDSIZE PUBLISHERS

The Google News Initiative (GNI), in collaboration with the Local Media Consortium (LMC), has released the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to monetize web content and grow digital advertising revenue successfully. This is one of GNI's Digital Growth Program pillars, along with audience development, reader revenue, data, and product. The playbook is intended to educate both publishers who do not yet have a ...

Read More