FourthIdea

fourthidea.com

FourthIdea is an advertising and branding agency based in Buffalo, NY that is a full-service creative resource for the hospitality, travel + tourism, manufacturing, higher education, financial services and consumer products industries. The firm's principals believe that it is imperative to seamlessly weave traditional, interactive and guerrilla tactics together to maximize the return on investment for your sales and marketing spend. We are a team of artists, writers, producers and strategists who will effectively deliver your brand story into the right medium at the right time.

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Retargeting, Ad Tech and Martech

NANO INTERACTIVE LAUNCHES INTENT PERSONAS – WORLD-FIRST DEMOGRAPHIC TARGETING WITHOUT USING PERSONAL DATA

ExchangeWire | July 07, 2023

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Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling or any form of personal data. As advertisers increasingly move away from traditional demographic and people-based targeting tactics, they are looking for new solutions to meet this demand. This is in part is down ...

Read More

Advertiser Platforms

COMSCORE ANNOUNCES AGREEMENT WITH VISTAR MEDIA TO DELIVER DIGITAL OUT-OF-HOME (DOOH) PROGRAMMATIC AUDIENCE TARGETING

Comscore | October 28, 2021

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Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, Comscore Activation audiences, spanning demographics, personas and cross-platform media consumption, are now available for the first time for DOOH prog...

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Ad Networks

SYSTEM1 NAMED MICROSOFT ADVERTISING’S GLOBAL SUPPLY PARTNER OF THE YEAR

Business Wire | June 02, 2023

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System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Global Supply Partner of the Year. System1 has been chosen as the Global Supply Partner from the Microsoft Advertising regional winners that were announced in March. The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board. “O...

Read More

BONTERRA ORGANIC VINEYARDS EXPANDS ITS CONSUMER REACH WITH AN ADVERTISING CAMPAIGN

Bonterra Organic Vineyards | August 18, 2020

news image

Bonterra Organic Vineyards, America's leading organic winery, is expanding its consumer reach with an advertising campaign launching today that puts the brand's sustainable ethos and environmental credentials in the spotlight. Developed by Chattanooga, Tennessee-based Humanaut, the agency known for lifting the visibility of organic consumer brands, Bonterra's digitally focused "Tastes Like Saving the Planet" campaign is a departure from traditional mass-media wine promotion...

Read More
news image

Retargeting, Ad Tech and Martech

NANO INTERACTIVE LAUNCHES INTENT PERSONAS – WORLD-FIRST DEMOGRAPHIC TARGETING WITHOUT USING PERSONAL DATA

ExchangeWire | July 07, 2023

Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling or any form of personal data. As advertisers increasingly move away from traditional demographic and people-based targeting tactics, they are looking for new solutions to meet this demand. This is in part is down ...

Read More
news image

Advertiser Platforms

COMSCORE ANNOUNCES AGREEMENT WITH VISTAR MEDIA TO DELIVER DIGITAL OUT-OF-HOME (DOOH) PROGRAMMATIC AUDIENCE TARGETING

Comscore | October 28, 2021

Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, Comscore Activation audiences, spanning demographics, personas and cross-platform media consumption, are now available for the first time for DOOH prog...

Read More
news image

Ad Networks

SYSTEM1 NAMED MICROSOFT ADVERTISING’S GLOBAL SUPPLY PARTNER OF THE YEAR

Business Wire | June 02, 2023

System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Global Supply Partner of the Year. System1 has been chosen as the Global Supply Partner from the Microsoft Advertising regional winners that were announced in March. The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board. “O...

Read More
news image

BONTERRA ORGANIC VINEYARDS EXPANDS ITS CONSUMER REACH WITH AN ADVERTISING CAMPAIGN

Bonterra Organic Vineyards | August 18, 2020

Bonterra Organic Vineyards, America's leading organic winery, is expanding its consumer reach with an advertising campaign launching today that puts the brand's sustainable ethos and environmental credentials in the spotlight. Developed by Chattanooga, Tennessee-based Humanaut, the agency known for lifting the visibility of organic consumer brands, Bonterra's digitally focused "Tastes Like Saving the Planet" campaign is a departure from traditional mass-media wine promotion...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us