FourthIdea

fourthidea.com

FourthIdea is an advertising and branding agency based in Buffalo, NY that is a full-service creative resource for the hospitality, travel + tourism, manufacturing, higher education, financial services and consumer products industries. The firm's principals believe that it is imperative to seamlessly weave traditional, interactive and guerrilla tactics together to maximize the return on investment for your sales and marketing spend. We are a team of artists, writers, producers and strategists who will effectively deliver your brand story into the right medium at the right time.

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TRU OPTIK LAUNCHES SELF-SERVICE DATA MARKETPLACE STREAMING MEDIA PLATFORMS AND CONCERNS REGARDING BRAND SAFETY ON SOCIAL MEDIA

Tru Optik | August 14, 2020

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In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable, actionable and privacy compliant targeting across connected media (OTT, st...

Read More

NBCUNIVERSAL DETAILS NEW ‘ONE PLATFORM’ ADVERTISING AHEAD OF UPFRONT

deadline | February 25, 2020

news image

NBCUniversal Tuesday unveiled new details of its expanded suite of tools for advertisers ahead of the upfront that lets brands reach all kinds of audiences more easily across the company’s sweeping video assets on big and small screens. The platform, which executives said does not exist on this scale at any other company, is part of an ongoing trend by the media industry to harness the explosive surge in video viewing and advertiser demands for clear metrics and ease of use across platform...

Read More

ADVERTISER PLATFORMS

MEDIAVINE ROLLS OUT WORDPRESS THEME FRAMEWORK FOR PASSING ALL OF GOOGLE’S CORE WEB VITALS

Mediavine | August 31, 2021

news image

Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its debut WordPress theme framework, Trellis, to the open internet for beta testing. Trellis is built for ad performance and passing Google’s Core Web Vitals (CWVs) while preserving pagespeed. Mediavine's premier WordPress theme framework, Trellis, is now available to the open internet. Empowering independent publishers to pass all three of Google’s Core Web Vitals, 77% of publ...

Read More

AD NETWORKS

SCIBIDS APPOINTS ADTECH VETERAN ERICH WASSERMAN TO ITS BOARD

Scibids | June 13, 2022

news image

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today announces the appointment of Erich Wasserman as its newest board member. Wasserman will advise Scibids’ leadership on global commercial, strategic partner and corporate development matters. Wasserman joins Scibids with a wealth of global business development experience. As co-founder of MediaMath, he launched the company’s first sales organization in the U.S. in 2007, its EMEA and A...

Read More
news image

TRU OPTIK LAUNCHES SELF-SERVICE DATA MARKETPLACE STREAMING MEDIA PLATFORMS AND CONCERNS REGARDING BRAND SAFETY ON SOCIAL MEDIA

Tru Optik | August 14, 2020

In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable, actionable and privacy compliant targeting across connected media (OTT, st...

Read More
news image

NBCUNIVERSAL DETAILS NEW ‘ONE PLATFORM’ ADVERTISING AHEAD OF UPFRONT

deadline | February 25, 2020

NBCUniversal Tuesday unveiled new details of its expanded suite of tools for advertisers ahead of the upfront that lets brands reach all kinds of audiences more easily across the company’s sweeping video assets on big and small screens. The platform, which executives said does not exist on this scale at any other company, is part of an ongoing trend by the media industry to harness the explosive surge in video viewing and advertiser demands for clear metrics and ease of use across platform...

Read More
news image

ADVERTISER PLATFORMS

MEDIAVINE ROLLS OUT WORDPRESS THEME FRAMEWORK FOR PASSING ALL OF GOOGLE’S CORE WEB VITALS

Mediavine | August 31, 2021

Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its debut WordPress theme framework, Trellis, to the open internet for beta testing. Trellis is built for ad performance and passing Google’s Core Web Vitals (CWVs) while preserving pagespeed. Mediavine's premier WordPress theme framework, Trellis, is now available to the open internet. Empowering independent publishers to pass all three of Google’s Core Web Vitals, 77% of publ...

Read More
news image

AD NETWORKS

SCIBIDS APPOINTS ADTECH VETERAN ERICH WASSERMAN TO ITS BOARD

Scibids | June 13, 2022

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today announces the appointment of Erich Wasserman as its newest board member. Wasserman will advise Scibids’ leadership on global commercial, strategic partner and corporate development matters. Wasserman joins Scibids with a wealth of global business development experience. As co-founder of MediaMath, he launched the company’s first sales organization in the U.S. in 2007, its EMEA and A...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us