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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
searchenginejournal | February 10, 2020
Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help advertisers save time and gain more insight into account performance. Here’s more information on each of the new features, which are all guided by advertiser feedback. Previously, product groups were arranged in a hierarchy view, which only let advertisers view product groups that belong to a specific ad group. With the new list view, advertisers can view all product groups across an enti...
Facebook | July 24, 2020
Despite healthy growth due to the Covid quarantine, signs are pointing to a bumpy Q3 for Snap. All eyes are also on Facebook for their Q3 report.Snap had a nice 17% revenue bump in Q2, fueled by the stay-at-home orders during the Covid-19 outbreak.Despite this, they are tempering expectations for continued growth in Q3. Their caution is something that is likely to be reflected across all platforms as the Coronavirus drags on.Q3 also had a very bullish start in daily active user...
SpotX | May 25, 2020
SpotX, the leading global video advertising platform, today announced the expansion of its comprehensive Measurement and Attribution Suite.
The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels includ...
Vizio | February 18, 2020
With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising.
“We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business.
Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...
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