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ADS AS IMPORTANT AS THE GAME TO MOST SUPER BOWL VIEWERS, ACCORDING TO HAVEN STUDY CONDUCTED BY THE HARRIS POLL.

HAVEN | February 04, 2022

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Super Bowl ads have always contributed to the excitement of the game and this year is no exception: nearly two-thirds (61%) of those intending to watch the event are at least as interested in the ads as in the game. This is true regardless of age, region, income or education. The one demo that influences advertising focus is gender: at 72%, women are significantly more likely than men to place as much or more focus on the ads as the game. Even so, fully half (50%) of male viewers agree that the ...

Read More

SPOTX LAUNCHES MEASUREMENT, ATTRIBUTION FOR CTV ADVERTISING INVENTORY

SpotX | May 25, 2020

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SpotX, the leading global video advertising platform, today announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels includ...

Read More

KUBIENT DISCOVERS LATEST FINDINGS OF FRAUDULENT ACTIVITY OCCURRING WITHIN THE PROGRAMMATIC ECOSYSTEM VIA AI

Kubient | October 15, 2020

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Kubient, Inc. (NasdaqCM: KBNT, KBNTW) ("Kubient" or the "Company"), the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its latest findings of fraudulent activity occurring within the programmatic ecosystem. Via its patent pending Kubient Artificial Intelligence (KAI) ad fraud prevention, now available to the public, Kubient detected Wease.IM, a scheme that was duping b...

Read More

AMAZON ADVERTISING NET SALES GROW 41 % YEAR OVER YEAR IN 2019

ppc.land | February 09, 2020

news image

Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth. The percentage of growth, year over year, of online stores was 15%, third-party seller services was 30%, subscription services was 32%, AWS was 34%, while Amazon Advertising was 41%. Amazon Advertising is catching up the subscription services. On the Q4 2019, Amazon Advertising had 4,8B USD in net sales, while subscription services had 5,...

Read More
news image

AD NETWORKS

ADS AS IMPORTANT AS THE GAME TO MOST SUPER BOWL VIEWERS, ACCORDING TO HAVEN STUDY CONDUCTED BY THE HARRIS POLL.

HAVEN | February 04, 2022

Super Bowl ads have always contributed to the excitement of the game and this year is no exception: nearly two-thirds (61%) of those intending to watch the event are at least as interested in the ads as in the game. This is true regardless of age, region, income or education. The one demo that influences advertising focus is gender: at 72%, women are significantly more likely than men to place as much or more focus on the ads as the game. Even so, fully half (50%) of male viewers agree that the ...

Read More
news image

SPOTX LAUNCHES MEASUREMENT, ATTRIBUTION FOR CTV ADVERTISING INVENTORY

SpotX | May 25, 2020

SpotX, the leading global video advertising platform, today announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels includ...

Read More
news image

KUBIENT DISCOVERS LATEST FINDINGS OF FRAUDULENT ACTIVITY OCCURRING WITHIN THE PROGRAMMATIC ECOSYSTEM VIA AI

Kubient | October 15, 2020

Kubient, Inc. (NasdaqCM: KBNT, KBNTW) ("Kubient" or the "Company"), the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its latest findings of fraudulent activity occurring within the programmatic ecosystem. Via its patent pending Kubient Artificial Intelligence (KAI) ad fraud prevention, now available to the public, Kubient detected Wease.IM, a scheme that was duping b...

Read More
news image

AMAZON ADVERTISING NET SALES GROW 41 % YEAR OVER YEAR IN 2019

ppc.land | February 09, 2020

Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth. The percentage of growth, year over year, of online stores was 15%, third-party seller services was 30%, subscription services was 32%, AWS was 34%, while Amazon Advertising was 41%. Amazon Advertising is catching up the subscription services. On the Q4 2019, Amazon Advertising had 4,8B USD in net sales, while subscription services had 5,...

Read More