Founded in Baltimore, Md. in 1981, GKV is an advertising agency that offers a variety of services: digital strategy, advertising, social media marketing, PR, and branding. The team of more than 200 employees mostly works with mid-market businesses across several industries – consumer products, healthcare, and telecommunications. GKV has an ongoing project with a food production company. The partnership began with a focus on traditional media. GKV created marketing materials for print and TV. Now, GKV is helping the client build its social media presence on Facebook and Twitter.

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QUIBI COMMANDS ADVERTISING SPOTLIGHT AT SOLD-OUT OSCARS SHOW

marketingdive | February 10, 2020

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Quibi was a standout advertiser at the 92nd Academy Awards ceremony on Sunday, airing five separate 30-second spots. The commercials used ticking clock scenarios drawn from Hollywood movies, like the time it takes to turn into a zombie once bitten or sink into a pit of quicksand, to spotlight the platform's focus on video content that's 10 minutes or less, a measure of time deemed a "Quibi" in the creative. The heavy TV play from the mobile-only streaming service, whose name is...

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ANTI-AD FRAUD PLATFORM ADEX ANNOUNCES REAL-TIME TRAFFIC ANALYSIS IS AVAILABLE TO ALL CLIENTS

ADEX | November 29, 2021

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ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising...

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FACEBOOK’S ENTRY INTO VR ADVERTISING ISN’T GOING TOO WELL

techcrunch | June 22, 2021

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Facebook’s efforts to bring advertising to the Oculus virtual reality platform it has spent billions of dollars building out doesn’t seem to be off to a great start. The company announced last week that they were planning to roll out their first in-game ads inside the title “Blaston” from the prolific VR game developer Resolution Games, and just days later the game studio has shared that after hearing an earful from users they’ve decided to abandon th...

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ADVERTISER CAMPAIGN MANAGEMENT

WPP, ON THE RISE IN Q1, MAKES TRANSFORMATIVE MOVES

WPP | April 27, 2022

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The world's largest advertising firm WPP unveiled its strong growth of 6.7% for Q1 2022. WPP has Ogilvy, Grey and GroupM in its portfolio and has reported organic growth of 9.5% across the board with a revenue increase of just above EUR 3bn on Wednesday. According to the corporation, the year has begun strongly, continuing the significant momentum established through 2021. In the first quarter, revenue increased by 6.7 % to £3.1 billion (A$5.4 billion). Revenue rose 6.4 ...

Read More
news image

QUIBI COMMANDS ADVERTISING SPOTLIGHT AT SOLD-OUT OSCARS SHOW

marketingdive | February 10, 2020

Quibi was a standout advertiser at the 92nd Academy Awards ceremony on Sunday, airing five separate 30-second spots. The commercials used ticking clock scenarios drawn from Hollywood movies, like the time it takes to turn into a zombie once bitten or sink into a pit of quicksand, to spotlight the platform's focus on video content that's 10 minutes or less, a measure of time deemed a "Quibi" in the creative. The heavy TV play from the mobile-only streaming service, whose name is...

Read More
news image

ADVERTISER PLATFORMS

ANTI-AD FRAUD PLATFORM ADEX ANNOUNCES REAL-TIME TRAFFIC ANALYSIS IS AVAILABLE TO ALL CLIENTS

ADEX | November 29, 2021

ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising...

Read More
news image

AD NETWORKS

FACEBOOK’S ENTRY INTO VR ADVERTISING ISN’T GOING TOO WELL

techcrunch | June 22, 2021

Facebook’s efforts to bring advertising to the Oculus virtual reality platform it has spent billions of dollars building out doesn’t seem to be off to a great start. The company announced last week that they were planning to roll out their first in-game ads inside the title “Blaston” from the prolific VR game developer Resolution Games, and just days later the game studio has shared that after hearing an earful from users they’ve decided to abandon th...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

WPP, ON THE RISE IN Q1, MAKES TRANSFORMATIVE MOVES

WPP | April 27, 2022

The world's largest advertising firm WPP unveiled its strong growth of 6.7% for Q1 2022. WPP has Ogilvy, Grey and GroupM in its portfolio and has reported organic growth of 9.5% across the board with a revenue increase of just above EUR 3bn on Wednesday. According to the corporation, the year has begun strongly, continuing the significant momentum established through 2021. In the first quarter, revenue increased by 6.7 % to £3.1 billion (A$5.4 billion). Revenue rose 6.4 ...

Read More