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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
autoblog | February 23, 2020
Lyft has bought U.S.-based startup Halo Cars, which allows drivers to make money through digital advertisements displayed on top of their vehicles. The deal, first reported by Axios, was confirmed by the ride-hailing company on Friday. Lyft did not comment on the financing of the deal. Halo Cars was founded in 2018 and has operations in U.S. markets such as New York and Chicago. Lyft and larger rival Uber, both based in San Francisco, are pursuing different roads in search of profitability, with...
Frameplay | November 18, 2021
Frameplay, the global leader in enabling intrinsic in-game advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company.
The results of the first-ever impression to conversion campaign proved to be extremely successful, with a 2% view-through attribution rate. For c...
broadcastingcable | April 07, 2020
At a Glance:
Video Advertising Bureau has released a new report telling marketers on Advertising during Crisis.
The report notes that time spent watching television is up 17% for all pe...
Vizio | February 18, 2020
With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising.
“We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business.
Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...
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