GlobalWide Media

Programmatic Advertising

Comcast Advertising | October 13, 2022

Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertis...

AdCellerant | October 07, 2020

While many businesses have closed their doors or continue to struggle, some Colorado companies have been able to thrive during the economic downturn by leveraging the power of digital advertising, technology, and education. Several local media companies were able to educate and advise their advertising clients on strategy and execution, by leveraging support from their technology and service provider AdCellerant. These media companies helped their advertisers regain lost revenue from the COVID p...

Advertiser Platforms

The Webby Awards | April 06, 2022

On Tuesday, the 26th Webby Awards, announced the nominees in the advertising, media, and public relations categories. Presented by the International Academy of Digital Arts and Sciences (IADAS), the Webbys is the preeminent international honoring excellence on the Internet in the following categories: Websites and Mobile Sites; Video; Advertising, Media & Public Relations; Apps and Software; Social; Podcasts; and Games. The winners will be decided through votes ...

Advertiser Platforms

DoubleVerify | January 03, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality and campaign effectiveness. DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads. ...