Good Robot Media

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Good Robot is a Brand Performance agency, helping clients achieve their true potential rather than settling for the status quo. We work with our partners to identify areas of change and improvement to increase the value of your brands and your business.

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HIVESTACK AND QUOTIENT PARTNER TO CONNECT AND ENABLE GLOBAL PROGRAMMATIC DIGITAL OUT OF HOME (DOOH) CAMPAIGNS

Hivestack, Quotient | November 23, 2022

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Hivestack, a world leading, independent, programmatic digital out of home (DOOH) ad tech company, today announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out of home (OOH) sales, planning, measurement and programmatic buying with its location-based Demand Side Platform (DSP). The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global ...

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PROGRAMMATIC ADVERTISING

AT&T AGREES TO MICROSOFT ACQUISITION OF XANDR

AT&T | December 22, 2021

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AT&T Inc. (NYSE:T) has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital ad marketplace of the future. Xandr's technology strategically complements Microsoft...

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BRAND MARKETING, AD TECH AND MARTECH, ADVERTISER PLATFORMS

START.IO AND NIMBUS HELP INTEGRATE BIDDING WITH PROGRAMMATIC ADVERTISING

Start.io | December 28, 2022

news image

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic...

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AD NETWORKS

INDUSTRY VET LAUNCHES BILINGUAL, WOMAN-OWNED MARKETING & ADVERTISING AGENCY OFFERING FLEXIBLE, RESULTS-DRIVEN APPROACH

Integral Marketing & Advertising | August 04, 2022

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Today, long-time marketing industry veteran Yeliza Centeio launches Integral, a woman-owned, bilingual marketing and advertising agency marked by inclusivity with a fresh approach to meeting client needs and surpassing expectations. For Centeio, the first phase of her career took place inside leading advertising agencies in Boston and Ft. Lauderdale, working with brands in the travel & tourism, higher education, eCommerce/retail, B2B tech, insurance and healthcare sectors. As ...

Read More
news image

DISPLAY ADVERTISING

HIVESTACK AND QUOTIENT PARTNER TO CONNECT AND ENABLE GLOBAL PROGRAMMATIC DIGITAL OUT OF HOME (DOOH) CAMPAIGNS

Hivestack, Quotient | November 23, 2022

Hivestack, a world leading, independent, programmatic digital out of home (DOOH) ad tech company, today announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out of home (OOH) sales, planning, measurement and programmatic buying with its location-based Demand Side Platform (DSP). The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global ...

Read More
news image

PROGRAMMATIC ADVERTISING

AT&T AGREES TO MICROSOFT ACQUISITION OF XANDR

AT&T | December 22, 2021

AT&T Inc. (NYSE:T) has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital ad marketplace of the future. Xandr's technology strategically complements Microsoft...

Read More
news image

BRAND MARKETING, AD TECH AND MARTECH, ADVERTISER PLATFORMS

START.IO AND NIMBUS HELP INTEGRATE BIDDING WITH PROGRAMMATIC ADVERTISING

Start.io | December 28, 2022

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic...

Read More
news image

AD NETWORKS

INDUSTRY VET LAUNCHES BILINGUAL, WOMAN-OWNED MARKETING & ADVERTISING AGENCY OFFERING FLEXIBLE, RESULTS-DRIVEN APPROACH

Integral Marketing & Advertising | August 04, 2022

Today, long-time marketing industry veteran Yeliza Centeio launches Integral, a woman-owned, bilingual marketing and advertising agency marked by inclusivity with a fresh approach to meeting client needs and surpassing expectations. For Centeio, the first phase of her career took place inside leading advertising agencies in Boston and Ft. Lauderdale, working with brands in the travel & tourism, higher education, eCommerce/retail, B2B tech, insurance and healthcare sectors. As ...

Read More