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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
techiexpert | January 21, 2020
Whether you are printing off physical ads with HP ink cartridges from your office or you are setting up a billboard along the highway, it is important to keep your physical advertising strong, even in the digital age. Many businesses have successfully made the transition to digital marketing and reaped the rewards; however, some have left the physical realm entirely, which is a big mistake. Physical advertising still maintains many qualities and advantages that are not possible to achieve throug...
Seedtag | August 24, 2021
Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end of third-party cookies edges closer.
Google recently announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than it originally planned. However, while the announcement may feel like a backwards step in the battle for consumer privacy, the wider industry continues to press on with plans to deprecate the use of third-part...
Channel Factory | August 12, 2020
Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized.More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS's channel and vide...
broadcastingcable | April 07, 2020
At a Glance:
Video Advertising Bureau has released a new report telling marketers on Advertising during Crisis.
The report notes that time spent watching television is up 17% for all pe...
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