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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
searchenginejournal | April 17, 2020
For the next 5 months, Google Ads will waive the ad serving fees associated with their Google Ad Manager product. The platform most commonly known and associated with Google’s legacy AdSense advertising product, where publishers earn money for displaying ads on their website. Publishers will be notified in the next few days if they qualify, with further program detail and how their account statements will reflect the difference. The announcement is timely, as ad revenue continues to take a...
marketingdive | February 10, 2020
Quibi was a standout advertiser at the 92nd Academy Awards ceremony on Sunday, airing five separate 30-second spots. The commercials used ticking clock scenarios drawn from Hollywood movies, like the time it takes to turn into a zombie once bitten or sink into a pit of quicksand, to spotlight the platform's focus on video content that's 10 minutes or less, a measure of time deemed a "Quibi" in the creative. The heavy TV play from the mobile-only streaming service, whose name is...
nypost | April 02, 2020
While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...
thenational | February 09, 2020
PLANNING a trip to the cinema in the near future? You'll soon have to sit through pro-Union propaganda before you get the chance to enjoy the movie. The upcoming cinema ads are part of UK Government campaign to boost support for the United Kingdom in Scotland, using adverts that list the so-called "greatest hits" of the Union. Early reports indicate that as much as £5 million of taxpayer's cash will be hammered into a year-long media blitz that aims to tackle rising suppo...
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