Green Hat

Belkins
We're Australia's leading marketing consulting agency dedicated to B2B and ‘considered purchase’ marketing. We help our clients in three main ways. Firstly, optimising Customer Experience by developing customer lifecycle programs and cut-through brand strategy. Secondly, driving revenue and pipeline growth with a focus on Sales and Marketing alignment. And thirdly, improving operational effectiveness using automation and analytics. Our services are centred around strategy, brand development, creative, digital, automation, content and inbound marketing. We work with many blue-chip clients and partner with ADMA each year to develop Australia’s most comprehensive B2B marketing research report.

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GOOGLE WAIVES AD SERVING FEES FOR NEWS PUBLISHERS

searchenginejournal | April 17, 2020

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For the next 5 months, Google Ads will waive the ad serving fees associated with their Google Ad Manager product. The platform most commonly known and associated with Google’s legacy AdSense advertising product, where publishers earn money for displaying ads on their website. Publishers will be notified in the next few days if they qualify, with further program detail and how their account statements will reflect the difference. The announcement is timely, as ad revenue continues to take a...

Read More

QUIBI COMMANDS ADVERTISING SPOTLIGHT AT SOLD-OUT OSCARS SHOW

marketingdive | February 10, 2020

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Quibi was a standout advertiser at the 92nd Academy Awards ceremony on Sunday, airing five separate 30-second spots. The commercials used ticking clock scenarios drawn from Hollywood movies, like the time it takes to turn into a zombie once bitten or sink into a pit of quicksand, to spotlight the platform's focus on video content that's 10 minutes or less, a measure of time deemed a "Quibi" in the creative. The heavy TV play from the mobile-only streaming service, whose name is...

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PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

nypost | April 02, 2020

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While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

Read More

SCOTTISH CINEMA GOERS TO BE FORCED TO WATCH PRO-UNION ADS

thenational | February 09, 2020

news image

PLANNING a trip to the cinema in the near future? You'll soon have to sit through pro-Union propaganda before you get the chance to enjoy the movie. The upcoming cinema ads are part of UK Government campaign to boost support for the United Kingdom in Scotland, using adverts that list the so-called "greatest hits" of the Union. Early reports indicate that as much as £5 million of taxpayer's cash will be hammered into a year-long media blitz that aims to tackle rising suppo...

Read More

searchenginejournal | April 17, 2020

news image

GOOGLE WAIVES AD SERVING FEES FOR NEWS PUBLISHERS

For the next 5 months, Google Ads will waive the ad serving fees associated with their Google Ad Manager product. The platform most commonly known and associated with Google’s legacy AdSense advertising product, where publishers earn money for displaying ads on their website. Publishers will be notified in the next few days if they qualify, with further program detail and how their account statements will reflect the difference. The announcement is timely, as ad revenue continues to take a...

Read More

marketingdive | February 10, 2020

news image

QUIBI COMMANDS ADVERTISING SPOTLIGHT AT SOLD-OUT OSCARS SHOW

Quibi was a standout advertiser at the 92nd Academy Awards ceremony on Sunday, airing five separate 30-second spots. The commercials used ticking clock scenarios drawn from Hollywood movies, like the time it takes to turn into a zombie once bitten or sink into a pit of quicksand, to spotlight the platform's focus on video content that's 10 minutes or less, a measure of time deemed a "Quibi" in the creative. The heavy TV play from the mobile-only streaming service, whose name is...

Read More

nypost | April 02, 2020

news image

PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

Read More

thenational | February 09, 2020

news image

SCOTTISH CINEMA GOERS TO BE FORCED TO WATCH PRO-UNION ADS

PLANNING a trip to the cinema in the near future? You'll soon have to sit through pro-Union propaganda before you get the chance to enjoy the movie. The upcoming cinema ads are part of UK Government campaign to boost support for the United Kingdom in Scotland, using adverts that list the so-called "greatest hits" of the Union. Early reports indicate that as much as £5 million of taxpayer's cash will be hammered into a year-long media blitz that aims to tackle rising suppo...

Read More