GTB

Belkins
Welcome to GTB. We're an agency that prides itself on inspired blue-sky thinking (quickly followed by fact-based decision making and flawless execution.) Until very recently we had three names. Team Detroit. Blue Hive. And Retail First. They were great names, but, we thought, wouldn't one name be easier? GTB is home to 2,800 talented people working across the globe in over 40 locations for clients such as Ford Motor Company, Ford Dealers, Johnson Controls, and Purina. So, visit GTB at: http://www.gtb.com Have a look around. We have ideas. We're ready to get to work.

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July 27, 2021

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CMG ANNOUNCES STRATEGIC INITIATIVE WITH AMAZON ADVERTISING

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news image

CONVIVA MAKES THE TRANSITION FROM VIDEO ANALYTICS TO BIDSTREAM DATA WITH ITS FIRST AD TECH PARTNERSHIP

Conviva, a streaming analytics startup, launched its first ad tech product on Thursday, contextual data integration with The Trade Desk. Conviva embeds a sensor in the videos or streaming material of publishers and programmers. The sensor is not a third-party data collector in the same way that a cookie or SDK is. Instead, according to Conviva CEO Keith Zubchevich, it is the tool that publishers use in their video players to monitor video quality and engagement, such as buffering ...

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news image

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Since the days of newspaper and radio jingles, the idea of advertising has gone a long way. Nevertheless, advertising has become an integral part of our internet experience. You can't avoid digital advertising, ranging from banner ads seen on all online sites to pop-up ads that constantly ask for clicks. Non-fungible tokens (NFTs) enable the development of tokenized representations of digital objects like images, music, and movies. In addition, tokenized representations of act...

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news image

CMG ANNOUNCES STRATEGIC INITIATIVE WITH AMAZON ADVERTISING

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