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BACKTRACKS EXPANDS INNOVATIVE OFFERINGS - LAUNCHES DYNAMIC CLIENT-SIDE AD INSERTION CAPABILITIES FOR PODCASTS AND AUDIO

Backtracks | January 18, 2022

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Backtracks, the world's most advanced platform for end-to-end podcast and audio management, advertising and data analytics, announces today the addition of dynamic client-side ad insertion (CSAI) for audio. This latest offering will provide publishers, advertisers and creators “over the top” ad insertion capabilities by using VAST (video ad serving template, the combined standard in the digital advertising industry for both audio and video advertising) to access ads from multiple...

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MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean, Flashtalking | July 19, 2021

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Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

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GOOGLE OFFERED $340M IN AD CREDITS TO HELP SMES IMPACTED BY CORONAVIRUS

tamebay | April 20, 2020

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At a Glance: $340 million in Google Ads credits available to all SMEs who have been impacted by the Coronavirus. This Google Ads credit can be used at any point throughout the year and will expire on 31...

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ADVERTISER PLATFORMS

TO RUN AMAZON DSP BUYS, BRANDS PREFER CANOPY MANAGEMENT

Canopy Management | September 08, 2021

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Increasingly, Amazon sellers are choosing CANOPY Management as their preferred provider when leveraging the Amazon DSP (Demand Side Platform) ad buys, the company reported today. Some partners say they would rather buy the ads through CANOPY, the Industry Leading full-service Amazon agency that helps brands scale their business and gain market share, than through Amazon itself. Amazon DSP is a Demand-Side Platform that enables brands and agencies to programmatically buy display, v...

Read More
news image

DISPLAY ADVERTISING

BACKTRACKS EXPANDS INNOVATIVE OFFERINGS - LAUNCHES DYNAMIC CLIENT-SIDE AD INSERTION CAPABILITIES FOR PODCASTS AND AUDIO

Backtracks | January 18, 2022

Backtracks, the world's most advanced platform for end-to-end podcast and audio management, advertising and data analytics, announces today the addition of dynamic client-side ad insertion (CSAI) for audio. This latest offering will provide publishers, advertisers and creators “over the top” ad insertion capabilities by using VAST (video ad serving template, the combined standard in the digital advertising industry for both audio and video advertising) to access ads from multiple...

Read More
news image

AD NETWORKS

MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean, Flashtalking | July 19, 2021

Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

Read More
news image

GOOGLE OFFERED $340M IN AD CREDITS TO HELP SMES IMPACTED BY CORONAVIRUS

tamebay | April 20, 2020

At a Glance: $340 million in Google Ads credits available to all SMEs who have been impacted by the Coronavirus. This Google Ads credit can be used at any point throughout the year and will expire on 31...

Read More
news image

ADVERTISER PLATFORMS

TO RUN AMAZON DSP BUYS, BRANDS PREFER CANOPY MANAGEMENT

Canopy Management | September 08, 2021

Increasingly, Amazon sellers are choosing CANOPY Management as their preferred provider when leveraging the Amazon DSP (Demand Side Platform) ad buys, the company reported today. Some partners say they would rather buy the ads through CANOPY, the Industry Leading full-service Amazon agency that helps brands scale their business and gain market share, than through Amazon itself. Amazon DSP is a Demand-Side Platform that enables brands and agencies to programmatically buy display, v...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us