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Ad Tech and Martech

LOOP MEDIA ANNOUNCES STRATEGIC ALIGNMENT WITH MICROSOFT ADVERTISING

businesswire | August 14, 2023

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Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH). This first of its kind SSP category will provide an additional di...

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Ad Tech and Martech

VIDEO ADVERTISING PIONEER WAYMARK ROLLS OUT AI TOOL TO CREATE PROFESSIONAL-QUALITY SPOTS IN SECONDS

Waymark | August 12, 2022

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Waymark, a pioneer in using artificial intelligence to scale up video production, has launched a revolutionary AI-powered tool that allows users to create ads in minutes with no creative expertise required. Waymark AI Video Creator empowers local media companies to instantly create high-quality ads and get them to air quickly, shortening sales cycles and creating new opportunities for growth with local businesses. Users input a few keywords into a web-based interface, and Waymark ...

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Ad Networks

THE ARENA GROUP DEEPENS INVESTMENT IN ADVERTISING DATA INFRASTRUCTURE, HIRES NEW VP TO LEAD STRATEGY

The Arena Group | October 27, 2022

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The Arena Group, (NYSE American: AREN) (the “Company” or “The Arena Group”) a tech-powered media company home to more than 240 brands, including Sports Illustrated, TheStreet, Inc. (“TheStreet”), Parade Media (“Parade”), and HubPages, Inc. operating on a single technology platform, today announced further investment in its data infrastructure for advertising partners to optimize audience reach. As the first step in this process, the company hired S...

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GOOGLE ANNOUNCES STARTING NOVEMBER 1ST, ADVERTISERS IN THE UK, AUSTRIA AND TURKEY WILL BE ABSORBING THE NEW DIGITAL SERVICE TAX COSTS

Google | September 10, 2020

news image

Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to advertisers. The fees will kick in starting November 1. Advertisers running ads in Austria and Turkey will have a 5% tax, and advertisers in the UK will have 2%. The main target of the DST are the large digital media companies, namely Google, Amazon, and Facebook. The threshold is f...

Read More
news image

Ad Tech and Martech

LOOP MEDIA ANNOUNCES STRATEGIC ALIGNMENT WITH MICROSOFT ADVERTISING

businesswire | August 14, 2023

Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH). This first of its kind SSP category will provide an additional di...

Read More
news image

Ad Tech and Martech

VIDEO ADVERTISING PIONEER WAYMARK ROLLS OUT AI TOOL TO CREATE PROFESSIONAL-QUALITY SPOTS IN SECONDS

Waymark | August 12, 2022

Waymark, a pioneer in using artificial intelligence to scale up video production, has launched a revolutionary AI-powered tool that allows users to create ads in minutes with no creative expertise required. Waymark AI Video Creator empowers local media companies to instantly create high-quality ads and get them to air quickly, shortening sales cycles and creating new opportunities for growth with local businesses. Users input a few keywords into a web-based interface, and Waymark ...

Read More
news image

Ad Networks

THE ARENA GROUP DEEPENS INVESTMENT IN ADVERTISING DATA INFRASTRUCTURE, HIRES NEW VP TO LEAD STRATEGY

The Arena Group | October 27, 2022

The Arena Group, (NYSE American: AREN) (the “Company” or “The Arena Group”) a tech-powered media company home to more than 240 brands, including Sports Illustrated, TheStreet, Inc. (“TheStreet”), Parade Media (“Parade”), and HubPages, Inc. operating on a single technology platform, today announced further investment in its data infrastructure for advertising partners to optimize audience reach. As the first step in this process, the company hired S...

Read More
news image

GOOGLE ANNOUNCES STARTING NOVEMBER 1ST, ADVERTISERS IN THE UK, AUSTRIA AND TURKEY WILL BE ABSORBING THE NEW DIGITAL SERVICE TAX COSTS

Google | September 10, 2020

Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to advertisers. The fees will kick in starting November 1. Advertisers running ads in Austria and Turkey will have a 5% tax, and advertisers in the UK will have 2%. The main target of the DST are the large digital media companies, namely Google, Amazon, and Facebook. The threshold is f...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us