Hanapin Marketing

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Hanapin Marketing is a premiere digital marketing agency focused exclusively on PPC (pay-per-click) marketing. Founded in 2004, the company manages and optimizes paid search programs in areas including search marketing, conversion rate optimization, lead generation, social advertising, remarketing, programmatic and display marketing. Hanapin's core objective is to maximize our clients'? return on investment.

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SOCIAL MEDIA ADVERTISING

SGG MEDIA LAUNCHES CROWD FUNDING ROUND ON STARTENGINE.COM

SGG Media, StartEngine.com | September 02, 2022

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SGG Media - A Division of Sports Gambling Guides, Inc., the up-and-coming sports advertising agency, is continuing its plans to turn the advertising world on its head by opening up a $5 million round of private funding on leading US investment platform, StartEngine.com via the SGG Media portal: https://www.startengine.com/sports-gambling-guides Like so many things the company has done during its short but meteoric rise to prominence over the past few years, turning to one of Ameri...

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AD TECH AND MARTECH

GOOGLE’S AI ADVERTISING REVOLUTION: MORE PRIVACY, BUT PROBLEMS REMAIN

Google | March 16, 2021

news image

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

Read More

DISPLAY ADVERTISING

AFFLE'S MEDIASMART PLATFORM ITS LAUNCHES AUDIENCE TARGETING & HOUSEHOLD SYNC TECHNOLOGY ON CONNECTED TV

MEDIASMART | October 27, 2020

news image

mediasmart, Affle's self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific...

Read More

CAN REVENUE-HUNGRY RETAILERS RISE TO MEET DIGITAL ADVERTISING'S OPPORTUNITY?

marketingdive | January 15, 2020

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Digital advertising crossed a considerable threshold last year, surpassing traditional media spending in the U.S. for the first time, according to eMarketer estimates. A question for retailers now is whether they can capitalize on that opportunity by building their own media networks that compete with digital heavyweights like Google, Facebook and especially Amazon. Retailers have been on the path to forging larger advertising businesses for some time now, said Joel Percy, global head of busines...

Read More
news image

SOCIAL MEDIA ADVERTISING

SGG MEDIA LAUNCHES CROWD FUNDING ROUND ON STARTENGINE.COM

SGG Media, StartEngine.com | September 02, 2022

SGG Media - A Division of Sports Gambling Guides, Inc., the up-and-coming sports advertising agency, is continuing its plans to turn the advertising world on its head by opening up a $5 million round of private funding on leading US investment platform, StartEngine.com via the SGG Media portal: https://www.startengine.com/sports-gambling-guides Like so many things the company has done during its short but meteoric rise to prominence over the past few years, turning to one of Ameri...

Read More
news image

AD TECH AND MARTECH

GOOGLE’S AI ADVERTISING REVOLUTION: MORE PRIVACY, BUT PROBLEMS REMAIN

Google | March 16, 2021

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

Read More
news image

DISPLAY ADVERTISING

AFFLE'S MEDIASMART PLATFORM ITS LAUNCHES AUDIENCE TARGETING & HOUSEHOLD SYNC TECHNOLOGY ON CONNECTED TV

MEDIASMART | October 27, 2020

mediasmart, Affle's self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific...

Read More
news image

CAN REVENUE-HUNGRY RETAILERS RISE TO MEET DIGITAL ADVERTISING'S OPPORTUNITY?

marketingdive | January 15, 2020

Digital advertising crossed a considerable threshold last year, surpassing traditional media spending in the U.S. for the first time, according to eMarketer estimates. A question for retailers now is whether they can capitalize on that opportunity by building their own media networks that compete with digital heavyweights like Google, Facebook and especially Amazon. Retailers have been on the path to forging larger advertising businesses for some time now, said Joel Percy, global head of busines...

Read More