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seroundtable | January 16, 2020
Microsoft announced it will be deprecating the average position metric from Microsoft Advertising reporting starting in April. Google did the same thing last year and now Microsoft is following suit. Microsoft wrote "Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and all...
Ad Tech and Martech
Amazon | June 01, 2022
Amazon is developing the Connections Marketplace, a platform that could be a one-stop-shop for website publishers and their ad tech vendors to connect. This Marketplace connects new ad IDs with websites developed to adapt to the new data and privacy restrictions. In the wake of all these developments, Amazon is exploring ways to streamline the ad ID overload to anticipate the future of internet advertising.
Amazon’s recent partnerships with ad tech companies such as LiveRamp...
Comcast Advertising | July 11, 2022
Today, Comcast Advertising announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress.
Rooke, who was previously General Manager of Effectv, replaces Marcien Jenckes, who was recently tapped to lead the new joint venture between Charter and Comcast and serve as Managing Director for Comcast Advertising in a dual role. Rooke will report into Jenckes...
MediaCrossing Inc | May 13, 2020
MediaCrossing Inc., founded in 2012, is a leading digital media firm dedicated to bringing tools and solutions normally reserved for the world's largest brands to emerging growth companies.
The firm works with companies nationwide to plan and execute st...
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