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adweek | February 10, 2020
For this year’s Oscars broadcast, Google created an ad that features one of its relatively little-known mapping features: the ability to pinpoint where famous movie locations can be found in the real world. Should Amazon's Ad Business Worry Facebook and Google?That’s a pretty fun aspect of Google Maps—unless you’re a resident of the Bronx, which has already suffered more than its share of Joker fans coming into the borough to dance on the stairs made famous by Joaquin...
SOCIAL MEDIA ADVERTISING
Lipof & McGee Advertising | January 25, 2021
Air Around the Clock, South Florida's driving AC deals and administration organization, has formally held Lipof and McGee Advertising as Agency of Record for the organization's marketing needs. From this point forward, Lipof and McGee Advertising will deal with all showcasing technique, media arranging and situation, innovative, digital and social media services for the AC sales and service company.
“The residential air conditioning industry in South Florida is more ...
searchenginejournal | March 24, 2020
Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights. Here are more details on each of the four new updates. Google Ads rates creative assets with “low”, “good”, and “best” asset ratings. Advertisers can better understand how Google defines these ratings with new tooltips. Tooltips are displayed when hovering over a performance rating, as shown below. A tooltip recommends an...
thedrum | March 16, 2020
The global advertising industry is used to turmoil, butas COVID-19 spreads and world leaders escalate their response, what will be the economic impact? Will severe disruption lead to an advertising recession? As scenario planning remains at the top of everyone’s agenda, who better than the BBC and industry experts to unpack it all and look at what it means for brands and publishers. Moderated by television presenter and journalist, Andrea Catherwood, the panel will also include Geeta Guru ...
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