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Campaign | April 25, 2017

The History of Advertising Trust has received official acknowledgement of its professionalism with a top accreditation award by the National Archives.The award is regarded as the archive "gold standard". Hat has become one of only a handful of independent archives to win the accolade.Richard Powell, Hat’s director, said: "If Hat wants to be the archive of choice for advertising and brands – which it does – this accreditation is very important.
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Adage India | January 02, 2018

Publicis Communications has announced the appointment of Paritosh Srivastava as the COO of Publicis Beehive. Paritosh steps into the role in place of Sanjit Shastri, who passed away in September 2017 due to cardiac arrest. The appointment is effective immediately. Paritosh will take over the reins of the agency apart from continuing to lead Publicis Ambience as its COO. He will report to Srija Chatterjee, Managing Director, Publicis Worldwide India....

cryptovest | February 15, 2018

The advertising market is going through hard times, encountering numerous barriers day after day. Among them are banner blindness, reduced impact of traditional ads, ad-blocking technologies, and audience migration from TV channels to online video. In this environment, it was impossible to miss the boom of opinion leaders and influencer marketing. According to a survey by Defy Media, 62% of Millennials confirm that Internet video content "makes them feel good" about themselves. Moreove...

Facebook | September 18, 2018

Facebook is moving forward with its controversial Ad Archive with a new system being announced today that will decide where to include individual publishers in the archive. The archive is for ads that promote stories involving political races or issues of national importance and can include promoted stories by news publishers. Publishers and several of their associations opposed the archive, saying it would stigmatize their content to classify it as political ads. Facebook relented by roping off...