HZDG

Belkins
HZDG is an independent, fully integrated creative agency specializing in branding, advertising, and digital. For nearly three decades, the firm has delivered high-impact solutions integrated within all brand touchpoints. Led by Chief Creative Officer and President Karen Zuckerman, HZDG employs staff of 175-plus visionary individuals working in offices in New York City, Bay Area, Baltimore, and DC in addition to the agency’s Rockville, MD headquarters.

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GOOGLE TO OFFER $340 MILLION ADVERTISING CREDITS

searchenginejournal | March 28, 2020

news image

Google announced several other forms of financial assistance including $250 million in ad grants to help the World Health Organization (WHO). Google Ad credits will work across all of Google’s advertising channels.

  • Read More
  • GOOGLE REPORTS REVIEW OF AI SEARCH CHANGES

    Google | October 16, 2020

    news image

    Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it se...

    Read More

    SEC MEMBER: ADVERTISING RULE OVERHAUL MAY BE TOO VAGUE

    investmentnews | March 05, 2020

    news image

    The agency released the proposed amendments in November, marking the first attempt to update the requirements since 1961. Under the proposed rule, the SEC would allow advisers to post testimonials, endorsements and third-party ratings on social media. The effort to bring adviser advertising regulations into the internet era was mostly welcomed by adviser trade associations. But in comment letters last month, they also expressed concern that it was too expansive and unclear in certain areas. SEC ...

    Read More

    SOURCE DIGITAL COLLABORATES WITH LIVEXLIVE TO FORM "BRAND SAFE" MARKETING STRATEGY BUSINESSES NEED TO FLOURISH

    Source Digital, Inc. | July 10, 2020

    news image

    The onset of COVID-19 has hit nearly every American business sector, resulting in consequences ranging from minor setbacks to enormous profit losses. In this climate, any business looking for a healthy ROI needs a next-generation approach to gain a decisive competitive edge, and these brands need look no further than Source Digital. With 7 patents (and 6 more pending), the immersive commerce and advanced advertising platform is partnering with LiveXLive, the first "live social music network...

    Read More

    searchenginejournal | March 28, 2020

    news image

    GOOGLE TO OFFER $340 MILLION ADVERTISING CREDITS

    Google announced several other forms of financial assistance including $250 million in ad grants to help the World Health Organization (WHO). Google Ad credits will work across all of Google’s advertising channels.

  • Read More
  • Google | October 16, 2020

    news image

    GOOGLE REPORTS REVIEW OF AI SEARCH CHANGES

    Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it se...

    Read More

    investmentnews | March 05, 2020

    news image

    SEC MEMBER: ADVERTISING RULE OVERHAUL MAY BE TOO VAGUE

    The agency released the proposed amendments in November, marking the first attempt to update the requirements since 1961. Under the proposed rule, the SEC would allow advisers to post testimonials, endorsements and third-party ratings on social media. The effort to bring adviser advertising regulations into the internet era was mostly welcomed by adviser trade associations. But in comment letters last month, they also expressed concern that it was too expansive and unclear in certain areas. SEC ...

    Read More

    Source Digital, Inc. | July 10, 2020

    news image

    SOURCE DIGITAL COLLABORATES WITH LIVEXLIVE TO FORM "BRAND SAFE" MARKETING STRATEGY BUSINESSES NEED TO FLOURISH

    The onset of COVID-19 has hit nearly every American business sector, resulting in consequences ranging from minor setbacks to enormous profit losses. In this climate, any business looking for a healthy ROI needs a next-generation approach to gain a decisive competitive edge, and these brands need look no further than Source Digital. With 7 patents (and 6 more pending), the immersive commerce and advanced advertising platform is partnering with LiveXLive, the first "live social music network...

    Read More