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SNAP TESTING PLACING SNAP ADS OUTSIDE OF SNAPCHAT BUT ARE ADVERTISERS INTERESTED?

bizjournals | March 04, 2020

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Snap Inc. has started testing its Snap Audience Network an initiative that places the vertical ads created for Snapchat to appear on other apps as well. The Silicon Beach ephemeral messaging app is trying out its Audience Network with select brands, Business Insider reported. The question remains, though, whether advertisers are interested in the program, as Snap (NYSE: SNAP) isn't sharing with them where their ads will be placed, according to the report. Moreover, growing concerns over cons...

Read More

AD TECH AND MARTECH

LUMENAD ANNOUNCES THE RELEASE OF ADVERTISING INTELLIGENCE SOFTWARE FOR DIGITAL MARKETERS

Lumenad | April 15, 2021

news image

Lumenad, a leading provider of advertisement data organization, standardization, and simulation tools, today announced the release of its flagship Advertising Intelligence software. Marketers who are frustrated by the heavily manual, do-it-yourself nature of advertisement data can use tools that significantly reduce the persistent challenges of ad data variety, volume, and velocity. "We invented Advertisement Intelligence software primarily to help marketers handle their prom...

Read More

AD TECH AND MARTECH

MEDIAGO TO INCLUDE NEW OFFERINGS POWERED BY XANDR

MediaGo, Baidu Global, Xandr | March 11, 2022

news image

On March 10, Baidu Global announced that its AI-integrated marketing platform MediaGo had entered a strategic collaboration with Xandr, a data-enabled technology ad platform. This collaboration will provide access to premium, brand-safe display and native ad inventory from Xandr’s marketplace with video formats on the roadmap. Initially, the offerings will be available via Xandr’s Monetize SSP publishers in the U.S. The relationship will grow and expand over the coming months and wil...

Read More

INTEGRAL AD SCIENCE AND CHANNEL FACTORY ANNOUNCE YOUTUBE PRODUCT FOR BRAND SAFETY AND CAMPAIGN OPTIMISATION

Channel Factory | August 12, 2020

news image

Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized.More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS's channel and vide...

Read More
news image

SNAP TESTING PLACING SNAP ADS OUTSIDE OF SNAPCHAT BUT ARE ADVERTISERS INTERESTED?

bizjournals | March 04, 2020

Snap Inc. has started testing its Snap Audience Network an initiative that places the vertical ads created for Snapchat to appear on other apps as well. The Silicon Beach ephemeral messaging app is trying out its Audience Network with select brands, Business Insider reported. The question remains, though, whether advertisers are interested in the program, as Snap (NYSE: SNAP) isn't sharing with them where their ads will be placed, according to the report. Moreover, growing concerns over cons...

Read More
news image

AD TECH AND MARTECH

LUMENAD ANNOUNCES THE RELEASE OF ADVERTISING INTELLIGENCE SOFTWARE FOR DIGITAL MARKETERS

Lumenad | April 15, 2021

Lumenad, a leading provider of advertisement data organization, standardization, and simulation tools, today announced the release of its flagship Advertising Intelligence software. Marketers who are frustrated by the heavily manual, do-it-yourself nature of advertisement data can use tools that significantly reduce the persistent challenges of ad data variety, volume, and velocity. "We invented Advertisement Intelligence software primarily to help marketers handle their prom...

Read More
news image

AD TECH AND MARTECH

MEDIAGO TO INCLUDE NEW OFFERINGS POWERED BY XANDR

MediaGo, Baidu Global, Xandr | March 11, 2022

On March 10, Baidu Global announced that its AI-integrated marketing platform MediaGo had entered a strategic collaboration with Xandr, a data-enabled technology ad platform. This collaboration will provide access to premium, brand-safe display and native ad inventory from Xandr’s marketplace with video formats on the roadmap. Initially, the offerings will be available via Xandr’s Monetize SSP publishers in the U.S. The relationship will grow and expand over the coming months and wil...

Read More
news image

INTEGRAL AD SCIENCE AND CHANNEL FACTORY ANNOUNCE YOUTUBE PRODUCT FOR BRAND SAFETY AND CAMPAIGN OPTIMISATION

Channel Factory | August 12, 2020

Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized.More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS's channel and vide...

Read More