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IAB EXPANDS GENERAL MEMBERSHIP TO INCLUDE ADVERTISING AND MEDIA AGENCIES

IAB | December 17, 2021

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IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as every other industry participant. IAB has long served as the industry's only "big tent" where stakeholders across the entire digital ecosystem gather. It's the only place where publishers, platforms, technology, and data companies, marketers and advertisers can address the challenges and opportunities in an industry ...

Read More

MICROSOFT IS ROLLING OUT CONVERSION INCLUSION OPTIONS FOR ADVERTISERS

searchenginejournal | April 10, 2020

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At a Glance: Microsoft Ads Expands Conversion Inclusion Options for Advertisers. Read More

AD NETWORKS

TWITTER IS TESTING THREE NEW AD FORMATS

Twitter | April 01, 2022

news image

Twitter has kicked off pilot testing of three new ad formats earlier this week. These formats include interactive text ads, product explorer ads, and collection ads. “As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn and iterate based on performance and customer feedback,” said Group Product Manager Madeline Bayer and Product Manager Lauren Nagra. ...

Read More

NATIVO MOBILE ADS SDK SEES 27% GROWTH IN ADOPTION BY OVER 400 PUBLISHERS

Nativo | July 20, 2020

news image

Nativo, the most advanced technology platform for advertising, today announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period.Nativo's Mobile Ads SDK allows publishers with sophisticated ...

Read More
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AD NETWORKS

IAB EXPANDS GENERAL MEMBERSHIP TO INCLUDE ADVERTISING AND MEDIA AGENCIES

IAB | December 17, 2021

IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as every other industry participant. IAB has long served as the industry's only "big tent" where stakeholders across the entire digital ecosystem gather. It's the only place where publishers, platforms, technology, and data companies, marketers and advertisers can address the challenges and opportunities in an industry ...

Read More
news image

MICROSOFT IS ROLLING OUT CONVERSION INCLUSION OPTIONS FOR ADVERTISERS

searchenginejournal | April 10, 2020

At a Glance: Microsoft Ads Expands Conversion Inclusion Options for Advertisers. Read More

news image

AD NETWORKS

TWITTER IS TESTING THREE NEW AD FORMATS

Twitter | April 01, 2022

Twitter has kicked off pilot testing of three new ad formats earlier this week. These formats include interactive text ads, product explorer ads, and collection ads. “As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn and iterate based on performance and customer feedback,” said Group Product Manager Madeline Bayer and Product Manager Lauren Nagra. ...

Read More
news image

NATIVO MOBILE ADS SDK SEES 27% GROWTH IN ADOPTION BY OVER 400 PUBLISHERS

Nativo | July 20, 2020

Nativo, the most advanced technology platform for advertising, today announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period.Nativo's Mobile Ads SDK allows publishers with sophisticated ...

Read More