Improvado

improvado.io

We help marketers & agencies drive ROI by consolidating all their data so they can make informed decisions about their marketing campaigns. Integrations include: Google, Facebook, Instagram, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Taboola, Adroll and many more.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

Advertiser Platforms

KEVEL’S APIS HELP LAUNCH EVERLI’S RETAIL MEDIA AD PLATFORM

Kevel, Everli | July 08, 2022

news image

Kevel (https://kevel.com), a leading API infrastructure platform used to build custom ad platforms, announces a new partnership with Everli, Europe's leading marketplace for online grocery shopping. Kevel’s ad-serving APIs will enable Everli to launch sponsored product offerings before rolling out additional ad placements in the future. After securing €85.2 million in Series C investment last year, Everli committed to building out their retail media strategy. By int...

Read More

GOOGLE WAIVES AD SERVING FEES FOR NEWS PUBLISHERS

searchenginejournal | April 17, 2020

news image

For the next 5 months, Google Ads will waive the ad serving fees associated with their Google Ad Manager product. The platform most commonly known and associated with Google’s legacy AdSense advertising product, where publishers earn money for displaying ads on their website. Publishers will be notified in the next few days if they qualify, with further program detail and how their account statements will reflect the difference. The announcement is timely, as ad revenue continues to take a...

Read More

Display Advertising, Retargeting, Ad Networks

MOBILEFUSE UNVEILS NEW AD TOOLS TO HELP BOOST REVENUE

MobileFuse | January 02, 2023

news image

MobileFuse, a leading digital advertising platform, has released a new mobile software development kit (SDK), mediation adapters, and a proprietary video player. These tools are designed to reduce friction and allow mobile app publishers and mediation platforms to access MobileFuse's premium inventory and increase revenue. This will help mobile app publishers and mediation platforms because it will give them access to MobileFuse's premium inventory and cut down on the costs of making the...

Read More

Advertiser Platforms

AUDACY INTEGRATES VERITONE ATTRIBUTE TO ENHANCE CAMPAIGN METRICS

Veritone | March 03, 2023

news image

On March 2, 2023, Veritone, a company that develops AI software and services through its aiWARE™ platform, has revealed that Audacy, a prominent multi-platform audio content and entertainment firm, is now utilizing Veritone Attribute to advance its data and analytics reporting for advertising clients. In addition, Audacy, already a user of Veritone's AI applications, has expanded its usage by incorporating Veritone Attribute. By incorporating Veritone Attribute, Audacy...

Read More
news image

Advertiser Platforms

KEVEL’S APIS HELP LAUNCH EVERLI’S RETAIL MEDIA AD PLATFORM

Kevel, Everli | July 08, 2022

Kevel (https://kevel.com), a leading API infrastructure platform used to build custom ad platforms, announces a new partnership with Everli, Europe's leading marketplace for online grocery shopping. Kevel’s ad-serving APIs will enable Everli to launch sponsored product offerings before rolling out additional ad placements in the future. After securing €85.2 million in Series C investment last year, Everli committed to building out their retail media strategy. By int...

Read More
news image

GOOGLE WAIVES AD SERVING FEES FOR NEWS PUBLISHERS

searchenginejournal | April 17, 2020

For the next 5 months, Google Ads will waive the ad serving fees associated with their Google Ad Manager product. The platform most commonly known and associated with Google’s legacy AdSense advertising product, where publishers earn money for displaying ads on their website. Publishers will be notified in the next few days if they qualify, with further program detail and how their account statements will reflect the difference. The announcement is timely, as ad revenue continues to take a...

Read More
news image

Display Advertising, Retargeting, Ad Networks

MOBILEFUSE UNVEILS NEW AD TOOLS TO HELP BOOST REVENUE

MobileFuse | January 02, 2023

MobileFuse, a leading digital advertising platform, has released a new mobile software development kit (SDK), mediation adapters, and a proprietary video player. These tools are designed to reduce friction and allow mobile app publishers and mediation platforms to access MobileFuse's premium inventory and increase revenue. This will help mobile app publishers and mediation platforms because it will give them access to MobileFuse's premium inventory and cut down on the costs of making the...

Read More
news image

Advertiser Platforms

AUDACY INTEGRATES VERITONE ATTRIBUTE TO ENHANCE CAMPAIGN METRICS

Veritone | March 03, 2023

On March 2, 2023, Veritone, a company that develops AI software and services through its aiWARE™ platform, has revealed that Audacy, a prominent multi-platform audio content and entertainment firm, is now utilizing Veritone Attribute to advance its data and analytics reporting for advertising clients. In addition, Audacy, already a user of Veritone's AI applications, has expanded its usage by incorporating Veritone Attribute. By incorporating Veritone Attribute, Audacy...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us