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Triller | October 05, 2020
Triller announced today its partnership with digital advertising company Consumable. This will further monetize the Triller platform, by inserting programmatic advertising between Triller's short-form video content units. Included in this year's Inc 5000 list, Consumable is an ad technology platform that pairs engaging bite-size content with digital display and video ads. With a unique understanding for user's relatively short attention span, Consumable prides itself on creating adve...
searchenginejournal | March 19, 2020
Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.It’s not always bad actors that get their ads disapproved for policy decisions. As Google explains, it can also happen to advertisers with good intentions: This new feature allows advertisers to resubmit an ad immediately after fixing the policy issue.Advertisers can also appeal the decision without having to leave the Google Ads interface. Previously, advertisers had to g...
Adverty | December 11, 2020
Adverty AB (publ) declares association with global mobile-first advertising technology organization InMobi to empower more advertisers to use market-programmatic in-game offering. The association is set to launch during Q1 2021, when the specialized integration of platforms has been finished.
Adverty, the leading in-game platform for advertisers, offices and substance makers, has declared an association with worldwide promotion trade, InMobi, to expand its programmatic reach for b...
Procter & Gamble | July 12, 2021
It is an understatement to suggest that Australians' shopping habits have fundamentally changed in the last year. Cartology, a subsidiary of Woolworths Group, collaborated with FMCG research firm Advantage Group to survey 40 of Australia's FMCG leaders about the changing environment of customer needs and engagement. Their resounding response was that digital is the new front door of a retail company, and the new world is one driven by the customer. Woolworths' insights support this a...
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