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adweek | February 28, 2020
U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...
scmp | January 27, 2020
US state attorneys general will meet Justice Department lawyers next week to share information on their investigations into Alphabet Inc’s Google, two sources familiar with the matter told Reuters on Sunday. The probes revolve around monopolistic behaviour that may harm consumers through Google’s control of online advertising markets and search traffic. The Wall Street Journal had first reported about the meeting and said it could eventually lead the Justice Department and Google to ...
Ad Networks
Davis Elen Advertising, The Telly Awards | June 08, 2022
Creative Work for Toyota Wins Gold but the Agency Also Snags Silver and Bronze for Social Media and Celebrity Endorsement Campaigns The Telly Awards, honoring excellence in video and television across all screens, has announced this year’s winners, including eight wins for Davis Elen Advertising, one of the largest independently owned advertising agencies on the West Coast. “We are truly humbled, and we thank the Tell...
Ad Tech and Martech
Sam’s Club | April 26, 2023
Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, announces the launch of its new partner program for Sam's Club Member Access Platform (MAP). MAP Partners Club connects advertisers with a certified network of agencies and technology providers to maximize campaign performance. MAP Partners Club launches with three technology partners — CommerceIQ, Pacvue and Skai — and two managed service partners — Flywheel and Stackline —...
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