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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

Inform, Inc

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Inform optimizes and automates digital publishing with proprietary video placement solutions to add highly-relevant, brand-safe content that generates engagement and revenue at no cost.
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Amazon is taking a larger chunk of the U.S. digital ad business than expected this year, according to market research firm eMarketer. The firm revised its annual U.S. digital advertising estimates and now projects Amazon will rake in $4.61 billion in 2018. Previously, it thought the company was only going to make $2.89 billion. More importantly, Amazon will take the third spot behind Google and Facebook. While Amazon will still only make up 4.15 percent of total U.S. digital ad revenue, it's...
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Security experts have uncovered what appears to be the biggest and most profitable advertising fraud scheme known to date. In a report released Tuesday, cybersecurity firm White Ops mapped out a massive operation through which Russian cybercriminals are stealing millions of dollars from publishers and advertisers in the form of fake video views....
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Between every employer and every employee there is a mantra: "Take care of your employees, and they will take care of you." For the employee, it means that he or she will work hard, meet or exceed expectations and get along well with supervisors, subordinates and others. When this equation gets out of balance, people look for a new job....
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The rapper stepped out after Christmas, heading to a theater in Hollywood to catch a movie by himself. However, it wasn't his lonesome status that had everyone talking (despite divorce rumors circulating him and Kim Kardashian lately). Rather, it was his new, colorful hair that's making headlines....
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Despite an array of new video options, Madison Avenue is still placing big bets on one of its standbys. CBS expects the volume of advance advertising commitments placed against its next primetime schedule to rise 5% to 6%, according to a person familiar with the matter, and advance commitments placed against its late-night programming to increase 20% in the industry’s annual “upfront” marketplace. The figures show advertisers maintaining their position in one of the stalwarts o...
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The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising within it. The mobile study used Checkers, Dion Wired, Dove, FNB, Old Mutual, OUTsurance, Samsung, Shoprite, Unilever, Volkswagen and Woolworths as participating brand partners. Each client had one campaign running, which included five ad formats: static image, animated GIF, native in-feed, rich media and video.  The study tr...

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EVENTS

 Aprimo Sync! 2020 (Global)
APRIMO SYNC! 2020 (GLOBAL)
April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

ContentTECH Summit
CONTENTTECH SUMMIT
April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...