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Intelligent Demand (ID) is a full service revenue agency that helps our clients find, keep and grow relationships with their ideal customers. We give our clients the capabilities they need to expertly connect marketing budgets to measurable business impact, and permanently transform how they grow revenue.

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ADVERTISER CAMPAIGN MANAGEMENT

REDDIT LAUNCHES FIRST EVER NATIONAL TV CAMPAIGN ‘FIND YOUR PEOPLE’

Reddit | June 28, 2022

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In its first-ever U.S TV campaign, Reddit highlights the concept of finding and connecting with people with niche interests. The TV ad, directed by Pete Marquis, shows people sharing ideas that draw blank stares or unhelpful responses from those around them. A man muses over a shower thought to his partner, who simply walks away; a woman worries about her dying plant, so her roomie coldly suggests she “get a new one”; a cosplayer gets called a “role player” by his signifi...

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AD NETWORKS

ADADAPTED LAUNCHES NEW SHOPPABLE VIDEO ADS

AdAdapted | August 17, 2022

news image

AdAdapted Shoppable Video Ads enable brands to build eCommerce campaigns on AdAdapted’s industry-leading Shopping List Marketing mobile ad platform. This goes beyond standard video ads by utilizing AdAdapted’s one-click functionality so consumers can add branded products directly to their eCommerce cart. The product leverages AdAdapted’s exclusive verified shopper audience to target consumers based on shopping list intent behavior, ensuring ads are served only to the consumers ...

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ADVERTISER PLATFORMS

OPTABLE COLLABORATES WITH QUEBECOR TO PROVIDE NEXT GEN AD PRODUCTS

Optable | November 17, 2021

news image

Optable, a SaaS data connectivity platform and clean room solution designed for the advertising ecosystem, has entered into a deal to provide media conglomerate, Quebecor Inc., a Canadian diversified media and telecommunications company, with the next generation of privacy-preserving advertising products, supporting all digital channels (i.e. display, video, Connected TV (CTV), Digital Out-of-Home (DOOH) and audio advertising), through its subsidiary Quebecor Expertise Media. ...

Read More

GROUNDTRUTH EXPANDS LOCATION-BASED TARGETING TO OPTIMIZE ONLINE ADVERTISING STRATEGIES

GroundTruth | June 11, 2020

news image

GroundTruth, the leading global location technology company, announced the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution ...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

REDDIT LAUNCHES FIRST EVER NATIONAL TV CAMPAIGN ‘FIND YOUR PEOPLE’

Reddit | June 28, 2022

In its first-ever U.S TV campaign, Reddit highlights the concept of finding and connecting with people with niche interests. The TV ad, directed by Pete Marquis, shows people sharing ideas that draw blank stares or unhelpful responses from those around them. A man muses over a shower thought to his partner, who simply walks away; a woman worries about her dying plant, so her roomie coldly suggests she “get a new one”; a cosplayer gets called a “role player” by his signifi...

Read More
news image

AD NETWORKS

ADADAPTED LAUNCHES NEW SHOPPABLE VIDEO ADS

AdAdapted | August 17, 2022

AdAdapted Shoppable Video Ads enable brands to build eCommerce campaigns on AdAdapted’s industry-leading Shopping List Marketing mobile ad platform. This goes beyond standard video ads by utilizing AdAdapted’s one-click functionality so consumers can add branded products directly to their eCommerce cart. The product leverages AdAdapted’s exclusive verified shopper audience to target consumers based on shopping list intent behavior, ensuring ads are served only to the consumers ...

Read More
news image

ADVERTISER PLATFORMS

OPTABLE COLLABORATES WITH QUEBECOR TO PROVIDE NEXT GEN AD PRODUCTS

Optable | November 17, 2021

Optable, a SaaS data connectivity platform and clean room solution designed for the advertising ecosystem, has entered into a deal to provide media conglomerate, Quebecor Inc., a Canadian diversified media and telecommunications company, with the next generation of privacy-preserving advertising products, supporting all digital channels (i.e. display, video, Connected TV (CTV), Digital Out-of-Home (DOOH) and audio advertising), through its subsidiary Quebecor Expertise Media. ...

Read More
news image

GROUNDTRUTH EXPANDS LOCATION-BASED TARGETING TO OPTIMIZE ONLINE ADVERTISING STRATEGIES

GroundTruth | June 11, 2020

GroundTruth, the leading global location technology company, announced the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution ...

Read More