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adexchanger | January 17, 2020
As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads per hour, the lightest ad load in the industry. NBCUniversal will also set strict standards for frequency caps. “Our audiences won&...
Publicis Groupe | April 19, 2022
Despite the impact of covid-19 and the Russia-Ukraine war Publicis Groupe reported organic growth of 10.5% for Q1 of 2022. The increase for the same period last year was 2.8%. Hence, the revenue growth for this quarter has been well above the financial analysts' expectations. Publicis is the first global advertising group to reveal its first-quarter results.
Publicis reports that they have seen outstanding performance in all their regions.
Looka Inc. | October 07, 2022
Looka Inc., a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising. Looka users currently face a significant challenge of building awareness among targeted audiences – and with the value of search advertising continuing to grow, multimedia ads can help a brand communicate its value, amplify product discovery, inspire action, and build brand loyalty through rich ad format.
Advertiser Campaign Management
PenFed Credit Union | February 11, 2021
PenFed Credit Union, the nation's second biggest federal credit union, today reported the launch of its massive advertising campaign in the Washington Dulles International Airport. The "PenFed Saves You Money" advertising campaign is situated in perhaps the most intensely trafficked zones inside the air airport: the passage interfacing withdrawing and showing up United Airlines Hub passengers between Concourse C and the AeroTrain station heading to move flights and Main Terminal.
Ad Tech and Martech
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