Interactive Avenues

Belkins
Interactive Avenues is a full-service digital marketing company with offices in Mumbai, Delhi and Bangalore. Our comprehensive bouquet of services range from media, creative, search, analytics, mobile, social and ORM. In short, all your digital media needs are served and packaged to meet your business objectives.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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GOOGLE’S OSCARS AD SHOWS HOW IT CAN HELP YOU FIND YOUR FAVORITE MOVIE LOCATIONS

adweek | February 10, 2020

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For this year’s Oscars broadcast, Google created an ad that features one of its relatively little-known mapping features: the ability to pinpoint where famous movie locations can be found in the real world. Should Amazon's Ad Business Worry Facebook and Google?That’s a pretty fun aspect of Google Maps—unless you’re a resident of the Bronx, which has already suffered more than its share of Joker fans coming into the borough to dance on the stairs made famous by Joaquin...

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ADVERTISING MARKET: PESSIMISM AMONG EUROPEAN AGENCIES IS RATHER HIGH IN 2020

CEOWORLD magazine | July 06, 2020

news image

The Ad World Masters agency presented a new survey about the advertising market globally and how is affected by the coronavirus pandemic. The Ad World Masters surveyed over 200 agency owners and top managers from 55 countries to evaluate their expectations and understand the condition of creative firms all around the globe.According to the survey, 57% of agencies expect their annual income to be lower in 2020 than in 2019. Though, an equivalent fraction (53%) believe they will get back on ...

Read More

PRIVACY CHANGES ARE MAKING MOBILE ADVERTISING MORE COMPLICATED

adweek | February 28, 2020

news image

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

Read More

A REALIST’S TAKE ON TRAVEL ADVERTISING IN 2020

phocuswire | February 26, 2020

news image

Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces th...

Read More

adweek | February 10, 2020

news image

GOOGLE’S OSCARS AD SHOWS HOW IT CAN HELP YOU FIND YOUR FAVORITE MOVIE LOCATIONS

For this year’s Oscars broadcast, Google created an ad that features one of its relatively little-known mapping features: the ability to pinpoint where famous movie locations can be found in the real world. Should Amazon's Ad Business Worry Facebook and Google?That’s a pretty fun aspect of Google Maps—unless you’re a resident of the Bronx, which has already suffered more than its share of Joker fans coming into the borough to dance on the stairs made famous by Joaquin...

Read More

CEOWORLD magazine | July 06, 2020

news image

ADVERTISING MARKET: PESSIMISM AMONG EUROPEAN AGENCIES IS RATHER HIGH IN 2020

The Ad World Masters agency presented a new survey about the advertising market globally and how is affected by the coronavirus pandemic. The Ad World Masters surveyed over 200 agency owners and top managers from 55 countries to evaluate their expectations and understand the condition of creative firms all around the globe.According to the survey, 57% of agencies expect their annual income to be lower in 2020 than in 2019. Though, an equivalent fraction (53%) believe they will get back on ...

Read More

adweek | February 28, 2020

news image

PRIVACY CHANGES ARE MAKING MOBILE ADVERTISING MORE COMPLICATED

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

Read More

phocuswire | February 26, 2020

news image

A REALIST’S TAKE ON TRAVEL ADVERTISING IN 2020

Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces th...

Read More