Intermark Group

AD NETWORKS

Adverty | July 07, 2021

Adverty AB (publ), a leading in-game advertising specialist, announced a partnership with TapNation, as the French hypercasual publisher incorporates Adverty's seamless in-game ad formats into several current and upcoming titles - the result of a successful Q1 trial with clear positive uplift on all key metrics. TapNation, a Paris-based producer of hyper-casual games, has incorporated Adverty's seamless In-Play advertising technology into many of its products and plans to ...

warc | February 28, 2020

NBCUniversal has launched a new streaming advertising business that is designed to facilitate access to its local TV network on behalf of local and regional connected TV (CTV) and over-the-top (OTT) advertisers. Called NBC Spot On, the new venture is said to provide local advertisers with “unfettered access to brand-safe long-form premium inventory that is fully owned or directly purchased”. A company announcement further stated that NBC Spot On has the means to activate complex CTV/...

deadline | February 25, 2020

NBCUniversal Tuesday unveiled new details of its expanded suite of tools for advertisers ahead of the upfront that lets brands reach all kinds of audiences more easily across the company’s sweeping video assets on big and small screens. The platform, which executives said does not exist on this scale at any other company, is part of an ongoing trend by the media industry to harness the explosive surge in video viewing and advertiser demands for clear metrics and ease of use across platform...

DISPLAY ADVERTISING

PubMatic | November 24, 2021

PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...