Intermark Group

intermarkgroup.com

Intermark Group is one of the South’s largest hybrid agencies, with a team comprised of highly creative, strategic and innovative people. A forward thinking company, Intermark strives to create memorable work, incorporating traditional aspects with leading-edge digital and social media features.

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TAPNATION INTEGRATES ADVERTY'S IN-GAME AD TECHNOLOGY

Adverty | July 07, 2021

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Adverty AB (publ), a leading in-game advertising specialist, announced a partnership with TapNation, as the French hypercasual publisher incorporates Adverty's seamless in-game ad formats into several current and upcoming titles - the result of a successful Q1 trial with clear positive uplift on all key metrics. TapNation, a Paris-based producer of hyper-casual games, has incorporated Adverty's seamless In-Play advertising technology into many of its products and plans to ...

Read More

NBCUNIVERSAL UNVEILS LOCAL ADS UNIT FOR TV STREAMING

warc | February 28, 2020

news image

NBCUniversal has launched a new streaming advertising business that is designed to facilitate access to its local TV network on behalf of local and regional connected TV (CTV) and over-the-top (OTT) advertisers. Called NBC Spot On, the new venture is said to provide local advertisers with “unfettered access to brand-safe long-form premium inventory that is fully owned or directly purchased”. A company announcement further stated that NBC Spot On has the means to activate complex CTV/...

Read More

NBCUNIVERSAL DETAILS NEW ‘ONE PLATFORM’ ADVERTISING AHEAD OF UPFRONT

deadline | February 25, 2020

news image

NBCUniversal Tuesday unveiled new details of its expanded suite of tools for advertisers ahead of the upfront that lets brands reach all kinds of audiences more easily across the company’s sweeping video assets on big and small screens. The platform, which executives said does not exist on this scale at any other company, is part of an ongoing trend by the media industry to harness the explosive surge in video viewing and advertiser demands for clear metrics and ease of use across platform...

Read More

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VERVE GROUP AND SCREAM MALMO INCREASE REACH BY 21% ACROSS UNIQUE AUDIENCES BY ACTIVATING THE ID5 ID WITHIN PUBMATIC’S PLATFORM

PubMatic | November 24, 2021

news image

PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...

Read More
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AD NETWORKS

TAPNATION INTEGRATES ADVERTY'S IN-GAME AD TECHNOLOGY

Adverty | July 07, 2021

Adverty AB (publ), a leading in-game advertising specialist, announced a partnership with TapNation, as the French hypercasual publisher incorporates Adverty's seamless in-game ad formats into several current and upcoming titles - the result of a successful Q1 trial with clear positive uplift on all key metrics. TapNation, a Paris-based producer of hyper-casual games, has incorporated Adverty's seamless In-Play advertising technology into many of its products and plans to ...

Read More
news image

NBCUNIVERSAL UNVEILS LOCAL ADS UNIT FOR TV STREAMING

warc | February 28, 2020

NBCUniversal has launched a new streaming advertising business that is designed to facilitate access to its local TV network on behalf of local and regional connected TV (CTV) and over-the-top (OTT) advertisers. Called NBC Spot On, the new venture is said to provide local advertisers with “unfettered access to brand-safe long-form premium inventory that is fully owned or directly purchased”. A company announcement further stated that NBC Spot On has the means to activate complex CTV/...

Read More
news image

NBCUNIVERSAL DETAILS NEW ‘ONE PLATFORM’ ADVERTISING AHEAD OF UPFRONT

deadline | February 25, 2020

NBCUniversal Tuesday unveiled new details of its expanded suite of tools for advertisers ahead of the upfront that lets brands reach all kinds of audiences more easily across the company’s sweeping video assets on big and small screens. The platform, which executives said does not exist on this scale at any other company, is part of an ongoing trend by the media industry to harness the explosive surge in video viewing and advertiser demands for clear metrics and ease of use across platform...

Read More
news image

DISPLAY ADVERTISING

VERVE GROUP AND SCREAM MALMO INCREASE REACH BY 21% ACROSS UNIQUE AUDIENCES BY ACTIVATING THE ID5 ID WITHIN PUBMATIC’S PLATFORM

PubMatic | November 24, 2021

PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us