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Havas Media Group, Social Laboratory | April 07, 2022
On Wednesday, New York-based Havas Media Group announced its latest acquisition of Search Laboratory. In this deal, the digital agency and google Marketing Platform Partner Search Laboratory will be integrated into HMG while retaining its 150 staff and management members. Search Laboratory will be accommodated in Havas Media, Havas Leisure and Havas Market. Search Laboratory has offices in London, Leeds and New York, which benefits HMG to expand its operations and expertise furthe...
webintravel | January 15, 2020
A commission version of the same solution, known as ‘Pay On The Stay’, has been used by many hotels for some time. Offered as a direct bookings alternative to a hotel’s distribution deals with online travel agencies (OTAs), the digital marketing solution delivers “highly personalised advertising to consumers across multiple devices and digital channels such as Facebook and Instagram, video, display ads, and search,” said the company in a statement. The targeted ads ...
Tremor International | June 15, 2021
Tremor International, which offers a platform that automates digital ad transactions for advertisers and publishers, announced the terms of its initial public offering (IPO) on Monday. The Tel Aviv, Israel-based company, intends to raise $150 million by selling 6.8 million ADSs at the as-converted June 11th closure of its shares on the London AIM market at $22.17 a share (TRMR). Tremor International would have a fully diluted market value of $1.7 billion at the proposed transactio...
Advertiser Platforms
Permutive, OpenX | November 08, 2022
Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using third-party cookies or device IDs while preserving the safety and security of user data. The Permutive/OpenX partnership strengthens the connection between publishers and marketers by effi...
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