Irons Media Group

PROGRAMMATIC ADVERTISING

Admixer | September 02, 2021

One of the main aims of Admixer is to support projects and initiatives that educate the digital advertising community by delivering accessible high-end field expertise. During Adsider LIVE / Programmatic Spend fifteen experts from the leading industry companies, Admixer, PubMatic, Algorix, Adtarget, Awarion, and Unruly will explain how their clients managed to succeed in crisis and explain the upcoming changes in the advertising industry. Speakers and lecturers of w...

MOBILE ADVERTISING

VidMob | October 29, 2021

VidMob, the world’s leading platform for Intelligent Creative, today announced that the company is acquiring Chiligum, an advertising technology company that automates aspects of creative production to deliver personalized and dynamic advertising at scale. With the addition of Chiligum, VidMob offers the first full-stack creative operations solution for marketers who want high-performing creative at scale, while maintaining brand quality and best practices. Chiligum’s creative automa...

effinghamdailynews | January 13, 2020

The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the American electorate. Facebook is shirking it social responsibility as a company with great power to influence the next election and American democracy. Google has agreed to prohibit ads making false claims and so called “deep-fake” videos that mislead through doctoring images or using a real i...

searchenginejournal | January 30, 2020

Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads. Here’s a recap of what’s new with Microsoft Advertising for the month of January 2020. Microsoft’s RSAs, which have been in open beta since September 2019, are now available worldwide for all advertisers. RSAs allow advertisers to provide up to 15 possible headlines and 4 possible descriptions. Microsoft will take tho...