WELCOME TO The advertising REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
martechadvisor | February 13, 2020
Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, today unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found that nearly three-quarters (73%) of brands selling o...
prnewswire | February 25, 2020
Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates a...
Vizio | February 18, 2020
With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising.
“We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business.
Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...
thefastmode | January 27, 2020
Xandr, AT&T’s advertising company, has announced the launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These high-value, brand-safe ad formats complement, rather than disrupt, the viewing experience by leveraging the native functionality of the “pause” button, since consumers only see the ads when they take a break from the content they’re watching, said AT&T. Xandr’s Paus...
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up to contribute and publish your news, events, brand, and content with the community for FREE