IVE Group

Belkins
IVE Group (ASX:IGL) is one of Australia's most diversified marketing and communications businesses with annual revenues of circa $700m and over 1,800 employees.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

73% OF BRANDS SELLING ON AMAZON ARE ADVERTISING ON THE PLATFORM, REVEALS FEEDVISOR REPORT

martechadvisor | February 13, 2020

news image

Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, today unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found that nearly three-quarters (73%) of brands selling o...

Read More

CLICKBOOTH.COM LLC ANNOUNCES REBRAND OF CLICKBOOTH, ADPERIO, AND IGNITE OPM INTO PERFORM[CB]

prnewswire | February 25, 2020

news image

Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates a...

Read More

VIZIO PURSUES A LATE-MOVER ADVANTAGE IN CTV AD SALES

Vizio | February 18, 2020

news image

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...

Read More

AT&T'S ADVERTISING COMPANY XANDR LAUNCHES DYNAMIC PAUSE ADS

thefastmode | January 27, 2020

news image

Xandr, AT&T’s advertising company, has announced the launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These high-value, brand-safe ad formats complement, rather than disrupt, the viewing experience by leveraging the native functionality of the “pause” button, since consumers only see the ads when they take a break from the content they’re watching, said AT&T. Xandr’s Paus...

Read More
news image

73% OF BRANDS SELLING ON AMAZON ARE ADVERTISING ON THE PLATFORM, REVEALS FEEDVISOR REPORT

martechadvisor | February 13, 2020

Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, today unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found that nearly three-quarters (73%) of brands selling o...

Read More
news image

CLICKBOOTH.COM LLC ANNOUNCES REBRAND OF CLICKBOOTH, ADPERIO, AND IGNITE OPM INTO PERFORM[CB]

prnewswire | February 25, 2020

Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates a...

Read More
news image

VIZIO PURSUES A LATE-MOVER ADVANTAGE IN CTV AD SALES

Vizio | February 18, 2020

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...

Read More
news image

AT&T'S ADVERTISING COMPANY XANDR LAUNCHES DYNAMIC PAUSE ADS

thefastmode | January 27, 2020

Xandr, AT&T’s advertising company, has announced the launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These high-value, brand-safe ad formats complement, rather than disrupt, the viewing experience by leveraging the native functionality of the “pause” button, since consumers only see the ads when they take a break from the content they’re watching, said AT&T. Xandr’s Paus...

Read More