IVE Group (ASX:IGL) is one of Australia's most diversified marketing and communications businesses with annual revenues of circa $700m and over 1,800 employees.

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Mobile Advertising, Ad Networks, Advertiser Campaign Management

BLOCKBOARD AND FREEWHEEL COLLABORATE TO EXPAND ADVERTISERS' CTV INVENTORY

FreeWheel | January 04, 2023

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Ad-tech company Blockboard has announced a partnership with Comcast-owned FreeWheel, a global technology platform for television advertising. As a result of the collaboration, FreeWheel's premium CTV (connected TV) inventory will be made available to all of Blockboard's advertising clients. The collaboration is expected to open up unprecedented opportunities for advertisers, allowing them to access the most sought-after CTV inventory on FreeWheel’s platform. “T...

Read More

CLAVENT’S EMERGE 2020 MARTECH SUMMIT GOES VIRTUAL, POWERED BY CLEVERTAP

CLAVENT | August 19, 2020

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The COVID-19 pandemic is still being battled across the world and a lot of organizations have come to an ambiguous halt. In such uncertain times, businesses are reorienting their approach towards the new normal. Especially, for an industry like Events and Conferences, where the real essence is a large gathering of like-minded people coming together to create an experience. Adapting to the new norm, Clavent is organizing a virtual conference on 5th and 6th Sep...

Read More

Advertiser Platforms

ROKU ANNOUNCES PRIMETIME REACH GUARANTEE AHEAD OF TV UPFRONTS

Business Wire | April 20, 2023

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Reach more TV households in primetime than you can find on the average program airing on a top-five cable network* — that’s a first from Roku, Inc. (Nasdaq: ROKU) with its new Primetime Reach Guarantee ahead of the TV Upfronts. Marketers have long valued TV advertising for its ability to reach large audiences quickly. Today, brands are shifting advertising spend to TV streaming to follow the consumer. According to eMarketer, the daily average time spent with TV strea...

Read More

FIKSU DSP LAUNCHES BIDMIND, SELF-SERVE PLATFORM FOR MARKETING ON CTV

Fiksu | July 07, 2020

news image

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment.BidMind ...

Read More
news image

Mobile Advertising, Ad Networks, Advertiser Campaign Management

BLOCKBOARD AND FREEWHEEL COLLABORATE TO EXPAND ADVERTISERS' CTV INVENTORY

FreeWheel | January 04, 2023

Ad-tech company Blockboard has announced a partnership with Comcast-owned FreeWheel, a global technology platform for television advertising. As a result of the collaboration, FreeWheel's premium CTV (connected TV) inventory will be made available to all of Blockboard's advertising clients. The collaboration is expected to open up unprecedented opportunities for advertisers, allowing them to access the most sought-after CTV inventory on FreeWheel’s platform. “T...

Read More
news image

CLAVENT’S EMERGE 2020 MARTECH SUMMIT GOES VIRTUAL, POWERED BY CLEVERTAP

CLAVENT | August 19, 2020

The COVID-19 pandemic is still being battled across the world and a lot of organizations have come to an ambiguous halt. In such uncertain times, businesses are reorienting their approach towards the new normal. Especially, for an industry like Events and Conferences, where the real essence is a large gathering of like-minded people coming together to create an experience. Adapting to the new norm, Clavent is organizing a virtual conference on 5th and 6th Sep...

Read More
news image

Advertiser Platforms

ROKU ANNOUNCES PRIMETIME REACH GUARANTEE AHEAD OF TV UPFRONTS

Business Wire | April 20, 2023

Reach more TV households in primetime than you can find on the average program airing on a top-five cable network* — that’s a first from Roku, Inc. (Nasdaq: ROKU) with its new Primetime Reach Guarantee ahead of the TV Upfronts. Marketers have long valued TV advertising for its ability to reach large audiences quickly. Today, brands are shifting advertising spend to TV streaming to follow the consumer. According to eMarketer, the daily average time spent with TV strea...

Read More
news image

FIKSU DSP LAUNCHES BIDMIND, SELF-SERVE PLATFORM FOR MARKETING ON CTV

Fiksu | July 07, 2020

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment.BidMind ...

Read More