IVE Group

Google | August 06, 2020

Google Ads is making several changes to app campaigns that are designed to simplify the creation process and and generate more conversions. App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible. An update coming later this year will simplify the campaign creation process with a new tool for optimizing images. Here’s more about each of these updates to app campaigns. Maximize Conversions Bidding in App Campaign...

techradar | April 09, 2020

At a Glance: Google has rolled out new measures to crack down on misleading health claims about 5G and conspiracy theories. UK government and the country's mobile industry joined together to plead f...

Facebook | September 29, 2020

Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting. Facebook Ads announced today it’s retiring its 28-day attribution window option. After they do, the longest remaining attribution window will be their already-existing 7-day option. Why the Change? According to their official announcement sent directly to advertisers, “Upcoming digital privacy initiatives affecting multiple browsers wil...

Ad Networks

Entravision | November 11, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced Chris Young, Chief Financial Officer and Treasurer, will present at the 2022 Southwest IDEAS Investor Conference to be held November 16-17, 2022 in Dallas, Texas. Management is scheduled to present on Wednesday, November 16th at 11:00 am CT. The presentation will be webcast live over the Internet, and links to the live webcast and replay will be available on Entravision&r...