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ZeroSum | November 11, 2021

ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist auto dealers and marketers with the transition from traditional TV to over-the-top (OTT) and connected TV (CTV) advertising to drive faster auto sales and lower advertising costs. For many auto dealers looking to make the switch to OTT and CTV, barriers such as OEM brand s...

thepublicopinion | January 21, 2020

On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry insights and thought leadership from top media executives. OOH SmartBrief will serve as an authoritative resource on the fast-growing OOH advertising industry. The news service will also highlight events such as OAAA’s OBIE A...

warc | February 28, 2020

NBCUniversal has launched a new streaming advertising business that is designed to facilitate access to its local TV network on behalf of local and regional connected TV (CTV) and over-the-top (OTT) advertisers. Called NBC Spot On, the new venture is said to provide local advertisers with “unfettered access to brand-safe long-form premium inventory that is fully owned or directly purchased”. A company announcement further stated that NBC Spot On has the means to activate complex CTV/...

yahoo | January 28, 2020

Frameplay a video game advertising company headquartered in San Francisco, CA has announced the release of its new innovative "Intrinsic Virtual Advertising" platform. The company is positioning its software as a new standard in video game advertising and believes its cross-platform functionality (built for PC, Mobile and Console) and "developer first" approach is the key to their success in helping advertisers reach a global audience of nearly 2.6 billion gamers in a manner ...