Kargo

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Kargo provides brands, agencies and advertisers with a transparent, brand-safe mobile environment that eclipses the scale of Facebook and Google. This unique ecosystem is a hand-picked editorial alliance of the 70 of the most highly-respected publishers in the industry, reaching 100% of US smartphone users with captivating advertising that's proven to work. Kargo employs 250 people in New York, Chicago, Dallas, Los Angeles, San Francisco, London Sydney and Auckland.

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IAB TECH LAB RELEASES CONTENT TAXONOMY 2.2 TO IMPROVE BRAND SAFETY AND SUPPORT BRAND SUITABILITY

IAB Tech Lab | October 29, 2020

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IAB Tech Lab today released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it's appropriate for their ads. Tech Lab worked closely with the Global Alliance for Responsible Media (GARM) to create the update, with the shared goal of creating a safer digital environment. The Content Taxonomy enables buyers to use a consistent, easy-to-understand language across the entire a...

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COLORADO COMPANIES BOUNCE BACK AMID PANDEMIC BY LEVERAGING THE POWER OF DIGITAL ADVERTISING

AdCellerant | October 07, 2020

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While many businesses have closed their doors or continue to struggle, some Colorado companies have been able to thrive during the economic downturn by leveraging the power of digital advertising, technology, and education. Several local media companies were able to educate and advise their advertising clients on strategy and execution, by leveraging support from their technology and service provider AdCellerant. These media companies helped their advertisers regain lost revenue from the COVID p...

Read More

GENUS AI LAUNCHES NEW ARTIFICIAL INTELLIGENCE PLATFORM FOR BRANDS AT #AW2020

Genus AI | October 09, 2020

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Genus AI, an artificial intelligence company focused on scaling emotional intelligence in interactions between brands and customers to drive business growth, today announced a new Artificial Intelligence (AI) solution for e-commerce and direct-to-consumer brands, the Genus AI Growth Platform, which represents a breakthrough in the way marketers segment their customers and develop their campaign content. With a suite of AI-powered digital tools, the Growth Platform creates superior customer model...

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AD NETWORKS

LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE ANNOUNCE PUBLICATION OF DIGITAL ADVERTISING REVENUE PLAYBOOK FOR SMALL AND MIDSIZE PUBLISHERS

Google News Initiative, Local Media Consortium | June 01, 2021

news image

The Google News Initiative (GNI), in collaboration with the Local Media Consortium (LMC), has released the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to monetize web content and grow digital advertising revenue successfully. This is one of GNI's Digital Growth Program pillars, along with audience development, reader revenue, data, and product. The playbook is intended to educate both publishers who do not yet have a ...

Read More

IAB Tech Lab | October 29, 2020

news image

IAB TECH LAB RELEASES CONTENT TAXONOMY 2.2 TO IMPROVE BRAND SAFETY AND SUPPORT BRAND SUITABILITY

IAB Tech Lab today released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it's appropriate for their ads. Tech Lab worked closely with the Global Alliance for Responsible Media (GARM) to create the update, with the shared goal of creating a safer digital environment. The Content Taxonomy enables buyers to use a consistent, easy-to-understand language across the entire a...

Read More

AdCellerant | October 07, 2020

news image

COLORADO COMPANIES BOUNCE BACK AMID PANDEMIC BY LEVERAGING THE POWER OF DIGITAL ADVERTISING

While many businesses have closed their doors or continue to struggle, some Colorado companies have been able to thrive during the economic downturn by leveraging the power of digital advertising, technology, and education. Several local media companies were able to educate and advise their advertising clients on strategy and execution, by leveraging support from their technology and service provider AdCellerant. These media companies helped their advertisers regain lost revenue from the COVID p...

Read More

Genus AI | October 09, 2020

news image

GENUS AI LAUNCHES NEW ARTIFICIAL INTELLIGENCE PLATFORM FOR BRANDS AT #AW2020

Genus AI, an artificial intelligence company focused on scaling emotional intelligence in interactions between brands and customers to drive business growth, today announced a new Artificial Intelligence (AI) solution for e-commerce and direct-to-consumer brands, the Genus AI Growth Platform, which represents a breakthrough in the way marketers segment their customers and develop their campaign content. With a suite of AI-powered digital tools, the Growth Platform creates superior customer model...

Read More

AD NETWORKS

Google News Initiative, Local Media Consortium | June 01, 2021

news image

LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE ANNOUNCE PUBLICATION OF DIGITAL ADVERTISING REVENUE PLAYBOOK FOR SMALL AND MIDSIZE PUBLISHERS

The Google News Initiative (GNI), in collaboration with the Local Media Consortium (LMC), has released the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to monetize web content and grow digital advertising revenue successfully. This is one of GNI's Digital Growth Program pillars, along with audience development, reader revenue, data, and product. The playbook is intended to educate both publishers who do not yet have a ...

Read More