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Ad Networks
EKC PR | February 01, 2021
Beverly Hills public relations, marketing and branding firm EKC PR signs technologically advanced digital advertising organization WOW Media to its list of customers. WOW Media's enlightening digital bulletins are the first of its kind in the U.S., boasting splendidly brilliant and bright screens, controlled in excess of 500 times the pixels in a 4K TV. The displays present large number of weekly impressions and provide brands with new and exciting approaches to intensify thei...
Ad Tech and Martech
Google | March 16, 2021
In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...
Display Advertising
GroundTruth | November 20, 2021
GroundTruth, the leading location-based marketing and advertising technology company, announced today that it is expanding product-related advertising capabilities with the launch of In-Stock Local Ads. By increasing its ability to ingest and analyze massive levels of product supply data, GroundTruth's next generation of in-stock marketing technology allows national and local retailers and CPG brands to manage inventory shortages at scale. In-Stock Local Ads works by serving shoppers similar...
Revolution Digital | October 23, 2020
Buitoni Food Company has appointed Revolution Digital its digital agency of record for Buitoni® brand Pasta, Sauce, and Cheese. Buitoni was recently acquired by Brynwood Partners from Nestlé USA. The digital work was previously handled by a combination of Nestlé in-house and outsourced agencies. Revolution Digital will lead strategic planning and creative development for the brand. The agency will partner with Media Storm, who will handle media services. "We are very excit...
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